24 Hour Marketing

24 HOUR MARKETING What is it about?
This interactive hands-on, course is designed to provide Directors and Managers with a practical insight into what marketing is really about, and aims to provide non-marketing Managers/Directors with an understanding of marketing today.
 
Is it right for me?
Directors/Managers of small/medium enterprises, or strategic business units of large organisations, involved in creating competitive advantage or improving business performance. It will benefi t those who are relatively new to the subject or have limited practical experience of marketing.
 
What will I learn?
On completion of this event, delegates will:
Be able to distinguish marketing from promoting or selling
Know the key problems and the main decision areas dealt with by marketing managers
Appreciate the power and signifi cance of the marketing mix
Appreciate the potential contribution of marketing to business performance
What will it cover?
Day One:
What is marketing?
Practical marketing research
Segmentation
Creating competitive advantage
Marketing challenge stage 1

Day Two:
Marketing mix basics
Marketing challenge stage 2

Day Three:
Buyer behaviour
Special aspects of services marketing
Marketing challenge stage 3