3 Day MBA: Managing with Strategic Vision

MBA

In London

£ 1,200 + VAT

Description

  • Type

    MBA

  • Location

    London

  • Duration

    3 Days

Create and assess strategic options using a practical strategic tool set Understand implications, restrictions and attractiveness to help you make the right strategic decision Understand the strategic function of marketing, leading to Knowing how to become a customer-centric organisation, and Applying a market-led mindset Manage costs strategically and operationally Use a. Suitable for: Business Strategists, Senior Managers, Business Unit Leaders, C level, Business Analysts

Important information

Documents

  • Course Outline

Facilities

Location

Start date

London
See map
Sullivan House, 4 Grosvenor Gardens, SW1W 0DH

Start date

On request

Start date

On request

About this course

None

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Course programme

3 Day MBA:Managing with Strategic Vision

Are you a good operational manger but don't feel as confident as you should about yourself because of gaps in your overall strategic business perspective? Do you feel you are being hindered in your advancement up the corporate ladder? Are you newly appointed to a more challenging role and now need a deeper understanding and insight into strategic business issues?
Then, this three-day MBA is just for you! Specially designed for the busy manager who wants to get ahead in their career and who needs to get to grips with a business programme in a time and cost effective manner. This course is designed to give you a thorough overview of the strategic aspects of business and the way that each function interlinks; planning the business (strategic thinking); doing the business (operations management); managing the business (people and resources); marketing the business; financing the business and managing change.


Course Objectives

  • Create and assess strategic options using a practical strategic tool set
  • Understand implications, restrictions and attractiveness to help you make the right strategic decision
  • Understand the strategic function of marketing, leading to
  • Knowing how to become a customer-centric organisation, and
  • Applying a market-led mindset
  • Manage costs strategically and operationally
  • Use a variety of management tools and techniques to manage people and resources
  • Manage change and motivate others to follow your lead
  • Balance long-term vs. short-term goals
  • Understand what to prioritise, implement and manage

Who will the Course benefit?
This course is designed for ambitious managers and especially those who are now facing more challenging roles. It is suitable for those who have changed industry and need to think about the challenges facing their new market place. It will be of particular benefit to busy managers who want to gain a good understanding of the strategic aspects of management, whilst giving an overview of business procedures and their interconnectivity.


Course Duration
3 days


Course Content
DAY ONE:Planning the Business
Introduction to Strategic Thinking
-Â Defining Leadership competencies
-Â What is strategic thinking?
-Â What is strategy and how should we manage it?
-Â The benefits of strategy and strategic thinking
-Â Strategies and Process
Strategic Analysis: The Tool Kit
-Â Environmental Scanning
-Â PESTC
-Â Business opportunities and threats
-Â SWOT analysis
-Â Integration, expansion and competitive strategies
-Â Case study: exercise in creating corporate alignment
Strategic Analysis: Understanding Your Industry
-Â Competitive Forces
-Â Growth Drivers
-Â Strategic Options: analysing attractiveness
-Â Option Generation

DAY TWO:Marketing the Business

Strategic Marketing Analysis
- Understanding and redefining â€OEwhat business are we in?â€�
-Â Defining our Strategic Choices
-Â Competitor Analysis
-Â Case Study: JCB
Marketing Strategies: The Toolkit
-Â The 7 steps of marketing strategy development simplified
-Â Market segmentation
-Â Differentiation vs cost leadership
-Â Case study: Financial Services Industry
-Â Customer relationship management
-Â Getting to grips with the experience economy
-Â Case: Applying the strategic and marketing perspective to your company
Operations and Finance
Operations and Financial Analysis: The Toolkit
-Â How do operations support competitive advantage?
-Â The links between finance, operations and strategy
-Â Case Study: the office products industry
-Â Creating customer value
-Â Tools to diagnose operational problems and opportunities
-Â Using operational effectiveness to create customer loyalty
-Â Compiling a draft plan for your own customer-centric operations
-Â Understanding financial resources
-Â Forecasting and budgeting
-Â Auditing/accounting vs. management accounting
-Â Putting the whole thing together: building a complete strategic plan

DAY THREE: People and Change
The Strategic Managing of Change
-Â What is change?
-Â Change: the missing link
-Â Generic change strategies
-Â Case Study: Disney
-Â Defining and implementing organisational change
-Â Managing human response to change
-Â Motivating others to follow your lead
Managing People Strategically: the Tool Kit
-Â The strategic management of staff
-Â Planning for organisational goals
-Â The nine box talent matrix
-Â Talent management and succession planning
-Â Case study: Impact of reward systems
-Â How to get results through people
Action Planning
-Â The Way Forward
-Â What will I do differently?
-Â What do I want to learn more about?

3 Day MBA: Managing with Strategic Vision

£ 1,200 + VAT