The "5 Day MBA" For Managers

The “5 Day MBA" For Managers

Introduction
Timetable for the programme, methodology for the workshops, discussion and case studies. Share personal and organisational experience, personal aims and objectives.

Understanding the Foundation Principles of Business Strategy
• What exactly do we mean when we talk about strategy?
• Pioneers of modern business strategy
• The pivotal role of strategy in organisational success
• Examples of strategic innovation
• How strategy is a catalyst for bringing about change
• Understanding some of the common strategic models and application
• How to formulate robust strategies – a practical approach
• Creation, implementation and measurement of strategy and tactics
• Introduction to the concept of ‘Blue Ocean Strategy’
• Making strategy real – the secrets of successful strategy execution
Case Studies – How Cirque de Soleil has successfully used Blue Ocean Strategy
– Good to Great and key concepts, how to find the one big thing your business should focus on

Business Marketing – Internally and Externally
• Understanding how corporate marketing strategy relates to organisations
• How to use corporate marketing techniques to gain greater levels of influence
• Apply product, price and place to self and team
• Understanding the life cycle of products relative to competition
• Developing business intelligence techniques and competitor analysis
• Identifying risk for future action and successful market choice
• Developing company and personal position statements
• Producing strategies and tactics to develop your marketing mix
Case Studies – The power of the brand. Coca-Cola vs. Pepsi or Virgin Atlantic vs. British Airways

Finance, Accounting and Business Analysis
• Common business unit finance measures and how they are utilised
• Understanding key financial concepts – for non-financial managers
• Financial alternatives available to a business, their advantages and disadvantages
• Cost reduction programmes and their impact on profit and business operation
• How the concepts affect financial performance measures and what and how to improve them
• Financial statements – how to read them and understand their evaluation of business health

Strategy, Marketing and Finance in Action
• Project groups tackle a specific product development activity putting business ideas into action
• Team presentation to panel of experts and entrepreneurs
• Reflection of learning and application

People Management – Understanding and Managing Different Personality Types
• Identify individuals’ strengths and hot buttons
• Understand how needs drive behaviour and decision making
• The importance of connecting with different types of personalities in order to motivate and lead effectively
• Building, developing and retaining high performance teams
• Practical tips to fit the right motivational message to the right personality
• Developing strategies to improve personal impact and influence
Workshop – Personal profile diagnostic, Team motivation assessment exercise, Motivational level; mapping survey tool, Key motivators assessment tool

Evening Surgery: Mastering Presentation Skills
There will be an optional evening workshop which will focus on a specific review of the ‘Strategy, Marketing and Finance in Action’ session as well as added value around effective presentation skills and personal impact. Where appropriate “in the moment coaching” tailored to your presentation needs. Areas covered may include:
• How to connect with any audience – large or small
• How to influence and create impact
• How to move your audience to take action
• How to deal with Q&A – including unplanned or hostile scenarios

Full Range Dynamic Leadership
• Defining the key characteristics of great leaders and how leadership differs from management
• Understanding a range of leadership styles and appropriate application to determine successful outcomes and personal impact
• The importance of the sixteen elements of the Full Range Dynamic Leadership under the key heading of: Body; Mind; Emotional intelligence; Leadership engagement
• Examining leadership in the context of individuals and organisations
• Introduction to Emotional Intelligence, diagnostic and feedback
• Why coaching is a critical skill for modern managers and leaders
• The importance of creating an environment that nurtures high performance
Workshop – Full Range Dynamic Leadership, Emotional Intelligence Initial Assessment
Case study – Developing high level feedback and assertiveness techniques

Strategic Communication and Influencing in a Business Context
• Understanding corporate vision, applying the PrimeFocus framework
• Why engagement is the key to successful implementation of strategy
• Influencing as a key strategic tool every manager must develop
• The role of communication in modern organisations
• Developing your strategic communication message

Ethically Managing Organisational Politics
• Accepting your inevitable involvement in organisational politics
• Ethically influencing positively across your organisation
• Techniques for countering unethical and self-serving behaviour as it blocks positive influence
• Managing politics over email
Exercises:
• Defining politics within your organisation
• Practising offensive and defensive strategies
• Sussing out the political players and dealing with them

Personal Branding
• Developing a comprehensive personal SWOT Matrix using various tools for self analysis
• The 360 degree feedback model
• Developing performance improvement strategies for yourself and your team