ABE Diploma in Business Management

The ABE Diploma in Business Management is a newly available qualification validated by the Association of Business Executives.

* Marketing Policy, Planning and Communications
* Human Resource Management
* Management in Action
* Managerial Accounting
* Principles of Business law

In Organisational Behaviour the student will learn how to examine and discuss the historical development of management thought and consider the implications in a dynamic and changing world. Discuss the nature and meaning of organisational behaviour and explain its importance to management in positively influencing the human resource. Analyse the individual’s contribution to organisational behaviour and performance by recognising the importance of personality and perception. Understand the goals, expectations and roles of individuals within organisations.

In Financial Accounting the student will understand the framework of financial accounting. Prepare and present the financial statements of limited companies. Analyse and interpret financial statements. Evaluate capital structure and gearing. Prepare and present consolidated accounts in accordance with IGAAP. Identify, discuss and appraise the sources of finance available to businesses.

In Economic Principles and Their Application to Business the student will be able to explain the problem of scarcity, the concept of opportunity cost, the difference between macroeconomics and microeconomics and the difference between normative and positive economics. Explain the theory of consumer choice using the concept of utility, individual demand and market demand. Explain the concept of elasticity in relation to different types of good and firm behaviour through an understanding of the revenue function. Solve numerical problems involving elasticity. Discuss the theory of costs, explaining the differences and relationships between the various types of cost and distinguishing between the short- and long-run. Solve numerical problems based on cost information. Explain the concept of profit maximisation and solve problems using diagrams and data. Explain the link between a firm’s supply curve and its cost functions. Explain and contrast, in words and with diagrams, the concepts of economies of scale and returns to scale.

In Quantitative Methods for Business Management the student will distinguish between different types of data and different data collection processes. Present data effectively and compute and interpret a range of summary statistics. Explain the basic concepts of probability and probability distributions and compute probabilities. Apply concepts of probability to analyse business decision making under conditions of uncertainty. Apply the normal and the distributions in estimation and hypothesis testing and conduct chi-squared tests. Apply correlation and regression analysis to identify the strength and form of relationships between variables. Demonstrate how time-series analysis can be used in business forecasting. Explain how mathematical relationships can be applied in the solution of economic and business problems.

In Marketing Policy, Planning and Communications the student will understand the nature, role and value of modern marketing in a wide variety of settings and organizations, whether profit making, not for profit, service industries, product based, business to consumer, business to business, domestic, international or global. Appreciate the creative nature of marketing and its relationship to entrepreneurship and entrepreneurial orientation. Understand the concept of the marketing mix (particularly the ‘7P’ service marketing mix) and its application nationally and internationally and especially the interrelated and interactive nature of the mix elements in the formulation of an integrated marketing plan. Understand the nature of services and the extended marketing mix of product, price, place, promotion, people, processes and physical evidence (7P’s) appropriate to the product and services marketing mix. Gain a theoretical and practical understanding of managerial marketing decision making through the introduction of general marketing concepts, techniques and tools of market analysis to enable students to contribute towards the development of effective marketing strategies and plans and develop the ability to manage the marketing process effectively at the domestic and international / global levels.

In Human Resource Management the student will understand the principal elements and theories of HRM as they relate to the role of the HR professional and that of the line manager in managing, leading and motivating people. Understand ethical issues and dilemmas which affect the management of people and the organisation’s approach to its stakeholders. Understand the importance of Human Resource Planning (HRP) for the effective conduct of the organisation’s activities. Understand that effective recruitment is crucial to the successful functioning of an organisation

In Management in Action the student will understand, evaluate and apply, within a business context, key theories and concepts. Understand the nature, role and significance of management activities in a range of organisations. Identify and explain the structure and content of meetings and interviews. Explain and employ the various types of written communication used in business and organisational contexts. Discuss and describe the use of visual aids to enhance oral communication. Demonstrate an understanding of information technology used for business communication.

In Managerial Accounting the student will compare and contrast the control systems required for materials, labour and overheads. Analyse data according to various cost classifications and the effect of volume on costs. Describe and explain how cost systems differ by activity i.e. job, process and contract costing. Describe and explain costs for short-term decision making. Compare and contrast the difference between marginal and absorption costing

In Principles of Business law the student will understand and explain the Sources of Law and Types of Law. Describe and explain Common Law reasoning and institutions.