ABE Marketing Management Diploma Level 2

Introduction

ASSOCIATION OF BUSINESS EXECUTIVES (ABE)

There are many opportunities, both in industry and higher education for well qualified students. Today, more than ever, such individuals are vital to the success of any company and carry considerable status and command higher salaries. The School offers a number of courses that lead to internationally recognized professional qualifications.

The Marketing Management course is offered at certificate, diploma and advanced diploma levels. Students completing the advanced diploma may apply to UK universities for degree top up programmes.

Syllabus

Three compulsory subjects must be passed:

• Marketing policy, planning and communication
• Marketing information systems
• Marketing in action

Plus two from the following options:

• Principles of business law
• Human resource management
• Systems analysis and design