ACT E-marketing with Swiftpage

ACT E-marketing Swiftpage Webinar Training Course

This course is designed to introduce you to the powerful email marketing tool from Swiftpage.

By the end of this course, you will be able to run your own successful email marketing campaigns and track their results

Download the software

• View Swiftpage ACT! window
• Understand the Marketing Tab

Create a design template for your email campaigns

• The template library
• Create a new template
• Save and use new template
• Edit Template
• Edit Text
• Add hyperlinks
• Add header logo
• Add images and change size and position
• Attach a PDF file
• Preview template

Prepare Email Blast

• Select template to use
• Create a look up of contacts or work with groups
• Send email to lookup or group
• Set time to send
• Record History

Email Reports

• View reports
• Create a call list
• Send results via CSV file
• Toggle results of surveys and send to ACT!

The Marketing Tab

The Call List

• Shows all the call lists you have saved and includes an Actions button to record the result of your communications
• The Contact Summary
• This shows the last history, note and opportunity associated with this contact

Rank & ACT fields

• Enables you to create on the fly updates. The slider grades your contacts A, B or C and gives them a score too, depending on how they have interacted with your campaigns

Swiftpage History

• Swiftpage history gives you results on a single campaign, including the number of times your contact has opened and clicked through a link

Using Surveys

• Design a survey
• Attach survey to an email or website
• Analyze results
• Update ACT database with new contacts

Set up Drip Marketing Campaigns

We will work through one of the campaigns shown below and set up a series of templates, selecting appropriate time intervals and launch the campaign

• Planning an event
• Keeping in touch with prospects
• Following up web enquiry
• Keeping the customers satisfied