Adobe Dreamweaver for Creating HTML Emails Introduction

Course

In Glasgow

£ 450 + VAT

Call the centre

Description

  • Type

    Workshop

  • Level

    Beginner

  • Location

    Glasgow (Scotland)

  • Class hours

    8h

  • Duration

    2 Days

  • Start date

    Different dates available

ADOBE CERTIFIED TRAINING

Supercharge your emails as you learn the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent, appealing result across the board. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Facilities

Location

Start date

Glasgow (Glasgow City)
See map
38 Queen Street, G1 3DX

Start date

Different dates availableEnrolment now open

About this course


Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.


This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.


Please go to and head to the Dreamweaver HTML Emails page where you will find a "book this course" link to complete.

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Reviews

Subjects

  • Testing
  • HTML
  • Email
  • Design
  • SEO
  • Adobe
  • Image
  • Web
  • Dreamweaver
  • HTML layout
  • CSS
  • Website
  • Adobe Dreamweaver
  • Cascading Style Sheets
  • Newsletter

Teachers and trainers (1)

Adobe Authorised Trainer Certified

Adobe Authorised Trainer Certified

Adobe Expert

Course programme

This 2-day Introduction course helps you learn how Adobe Dreamweaver can be used to design and create HTML mailshots. We will provide you with the hands-on skills you need to make Dreamweaver part of your email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:

  • Understand how CSS differs on the web and in email
  • Apply inline CSS to your emails
  • Standardise your email output across a variety of clients and devices
  • Optimise and format images for email
  • Write effective and compelling subject and body text
  • Test and resolve common bugs and issues
  • Avoid being blacklisted or being classed as a spammer

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Introducing the Course
  • Understanding the course format
  • Reviewing the course objectives and prerequisites
  • Looking at the course outline
Getting Started
  • The use of HTML emails over plain text
  • Planning content
  • Listing and organising content
  • Design considerations
  • What structures work best in HTML emails
  • Is SEO important in emails?
  • Creating Scamps & ruffs
Writing Effective Email
  • Writing Strategies- what’s right of you?
  • Strategies to get people coming back
  • Article Length
  • Testing subject lines
HTML Email Coding using Dreamweaver
  • How Adobe Dreamweaver can save time & money
  • Tables over DIV tags
  • Nested Tables
  • How best to use CSS
  • Emailer Dimensions and length requirements
  • How NOT to get black listed
  • How to avoid being seen as spam
  • Building HTML Anchors & Table of contents
  • Building off line versions of the newsletter
  • Unsubscribe links & links to your website
Image Preparation
  • Image format selection
  • Image optimisation for emailers
  • Alt text inclusion
  • Image Linking
Testing, Testing, Testing
  • Testing subject lines
  • Testing in all Email clients
  • Common issues and bug fixes for newsletters
Bulk HTML Email client review
  • Review of all popular bulk email clients
  • How to use Outlook to send html emails
  • 3rd party testing applications

Additional information

The following are provided for your best experience on this course:

All computers for your use with choice of Windows or Mac systems
Small class size (limited to a maximum of 4-8 attendees on all sessions)
Quality reference manual for post course reference to take away with you
6 months post course support to assist you where needed
Official Authorised Certificate for your successful completion of the course
Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Gregs
Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits
Pads and pens

Call the centre

Adobe Dreamweaver for Creating HTML Emails Introduction

£ 450 + VAT