Advanced Business Writing

Overview

Improve the style and tone of your business language to make it more persuasive and professional.

Who should attend

Individuals with some experience who wish to sharpen the impact of their business writing.

Course objectives

By the end of the programme, you will be able to:

> Write convincing and persuasive letters, emails, reports and general company literature

> Understand various writing and thinking techniques, using preparation to save time and increase success

> Analyse and present key elements to sharpen your message and achieve a greater impact on your audience

> Convey confidence and professionalism in your writing at all times

Course content

Introduction to Successful Business Writing

> Distinguishing between various types of professional documents

> Avoiding common grammatical errors

> Using punctuation in an efficient way

Prepare and Plan your Document

> Adopting a structured approach

> Defining the context and purpose of the document

> Using the techniques of mind mapping

> Distinguishing essential from irrelevant information

> Organising your thoughts logically

Develop your own Style of Writing

> Expressing yourself clearly

> Avoiding redundancies and jargon

> Avoiding word inflation

> Writing in a concise and professional manner

> Enhancing your language skills and expand your vocabulary

> Personalising your writing through original structure

Achieve Impact

> Focusing on the reader's requirements

> Learning the right techniques to make an impression and sustain interest

> Using original and appealing beginnings and endings

> Learning how to get and maintain your reader's attention