Advanced International Business Management and Marketing MSc, MSc

You will study the following modules:

Semester two is undertaken at Newcastle University Business School where you study the following modules:

• NBS8052 International Marketing (10 credits, 5ECTS)
• NBS8269 Research Methods for Business and Management Dual Award (10 credits, 5ECTS)
• NBS8509 International Brand Management (10 credits, 5ECTS)
• NBS8510 International Marketing Communications Management (10 credits, 5ECTS)
• NBS8513 Role of Business in Society (10 credits, 5ECTS)

University of Groningen

• GRON101 International Business Strategy (10 credits, 5ECTS)
• GRON107 Comparative Institutional Analysis (10 credits, 5ECTS)
• GRON108 International Finance (10 credits, 5ECTS)
• GRON109 Industrial Relations (10 credits, 5ECTS)

The GRON code numbers are provisional codes allocated by Newcastle University. The University of Groningen refers to modules by descriptive title only.

While in Groningen, you will select one elective module (10 credits, 5ECTS) from a list provided annually by the Degree Programme Director.

While in Newcastle you will select one elective module (10 credits, 5ECTS) from the following:

• NBS8236 Customer Relationship Management (10 credits, 5ECTS)
• NBS8518 Small Business Marketing and Management (10 credits, 5ECTS)
• NBS8519 E-Marketing (10 credits, 5ECTS)

Whilst in Groningen candidates will select three elective modules 10 credit (5ECTS) from a list to be provided annually by the Degree Programme Director.

• GRON134 Elective 1 (10 credits, 5ECTS)
• GRON108 Elective 2 (10 credits, 5ECTS)
• GRON109 Elective 3 (10 credits, 5ECTS)

The compulsory dissertation will be taken over semester 3 of year 1 and semester 1 of year 2+ and will be jointly supervised and delivered by Newcastle and Groningen.

• NBS8199 Dissertation (Dual Award) (50 credits, 25ECTS)

Modules might change for your year of entry.

A 2:1 honours degree, or international equivalent, in a relevant discipline. The course is taught in English and no knowledge of the Dutch language is required.