Advanced PR writing skills

PMA Media Training

Short course

In London

£ 405 + VAT

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Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

Suitable for: Experienced PR staff who want to improve their writing skills and those who have attended our basic workshop.

Facilities

Location

Start date

London
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The Pma Centre For Media Excellence, 7a Bayham Street, Mornington Crescent,, NW1 0EY

Start date

On request

About this course

Two unedited press releases you have written.

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Reviews

Subjects

  • PR

Course programme

Experienced PR staff who want to improve their writing skills and those who have attended our basic workshop. This workshop includes individual assessment of each delegate's copy, with suggestions for improvement. Includes:

- How to be active in finding news-worthy stories and features

- Getting the targeting right - different angles and approaches

- Making case histories interesting

- Styling your work to suit the market

- Writing for niche/technical markets

- Targeting for online, print and broadcast media - multimedia tips

- Better headlines

- Ways to improve the readability of your work

- Selling the client in a subtle way

Not for: Highly experienced writers

See related categories

Advanced PR writing skills

£ 405 + VAT

The best Public Relations courses

See all

See all