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Advanced Review and Test Writing E-learning Course
Training
Online
Description
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Type
Training
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Level
Advanced
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Methodology
Online
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Class hours
3h
You will learn: How to build stronger relationships with your readers.. The importance of establishing relevance, authority and trust.. The classic structures for planning your test articles and reviews.. Top tips to improve your copy flow, language, and tone of voice.. How reviewing differs between digital and print media.. From analysing examples created for a variety of media channels.. The proven methods to add impact and real value to your writing. &and much more. Suitable for: Suitable for: Reviews editors, section editors, site editors, senior writers and contributors; review writers with more than two years experience.
Reviews
Teachers and trainers (1)
Piers Ford
Senior trainer
Piers Ford is a highly experienced journalist, specialising in reviews, tests, features and profiles, and contributes to a large number of business, arts and lifestyle publications. His work has appeared in The Independent on Sunday, France magazine, BBC Music magazine, Gramophone, The Singer, The Financial Times, Boards, Amazon.co.uk, Heritage and Country Living. Our Review writing e-learning courses take advantage of his extensive experience.
Course programme
Advanced review and test writing
This e-learning course helps you to evaluate, reassess and optimise the content, effectiveness and current style of your reviews and group tests. You will learn how to analyse and profile the evolving needs of your readers, and your expert tutor will suggest many practical ways to add impact, interest, and value to your reviews. As well as quizzes and exercises, you will also benefit from learning top tips and tactics to exploit the power of the written word in the context of a critical review piece.
Advanced writing
· Taking the reader to the heart of the experience
· Putting the review in a practical useful context
· Precise writing – accuracy and clarity
· Using the appropriate language and tone for your target audiences
· Balancing creativity with the reader’s basic need for information and guidance
Taking the review to your reader
· Thinking about your reader’s needs and perspectives
· Allowing your own personality to feature in your writing
· Directly involving your reader in your review
· What’s good and what’s bad in intros
· Establishing and building authority and trust
· Putting it all into context
· The balance of creativity, opinion, and information
Writing for maximum interest
· Using your writing skills to really engage your reader
· Structuring your piece to pull the reader through
· Balancing sentence lengths; managing pace, flow and rhythm
· Using the right language at the right time
Adding value
· Going the extra mile and making your review indispensable
· The value of the negative
· Enhancing your brand’s position as an objective voice
Review writing for the web
· A different medium, audience, expectations and context
· The impact of socials groups, forums, online communities and comparison sites
· What you need to do – priorities, structure and sequence
· Inviting and enabling reader response
· Efficiently integrating print and digital review content
Top tips and checklists
Your trainer will provide you with handy tips and checklists at key stages of the course. These cover vital topics including: being aware of self indulgence; giving enough space to the subject of the review; remembering that less is more; watching out for legal issues; and how to keep superlatives and adjectives under control.
Feedback from the trainer
Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you’ve improved your written work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your learning to life and makes sure you have truly grasped - and applied - all of the key principles.
Advanced Review and Test Writing E-learning Course