Advertising and Marketing Communications BA (Hons)
Bachelor's degree
In Luton
Description
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Type
Bachelor's degree
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Location
Luton
About the course Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management. Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business. Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning. Choose Advertising and Marketing Communications BA (Hons) degree at Bedfordshire and: Learn essential skills in advertising and copy writing - using a mixture of...
Facilities
Location
Start date
Start date
About this course
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study. / entry UCAS Tariff Score of at least , which should include two A levels at C or above UCAS Tariff Score of at least from BTEC level 3 QCF Qualifications which should include a minimum of Merit Merit from either two BTEC Subsidiary Diplomas or from a BTEC Diploma or Merit Merit Pass in the BTEC Extended Diploma UCAS Tariff Score.
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Subjects
- Brand Management
- Marketing
- Marketing Communications
- Buyer Behaviour
- Advertising and Marketing
- Copywriting
- Advertising
- Planning
- Communications
- Industry
- Media
Course programme
Our innovative approaches to learning start with the Business Pods (studied at level 4 / Year 1), which have established a reputation for excellent first year undergraduate education. You will also be able to gain an industry recognised qualification called the: Introductory Certificate in Marketing from the Chartered Institute of Marketing (CIM). Units
- Business Pod (BBS) Compulsory
- Introduction To Buyer Behaviour (MAR) Compulsory
- Marketing In Practice (MAR) Compulsory
- Brand Management (MAR) Compulsory
- Creative Advertising And Copywriting (MAR) Compulsory
- Marketing Communications In The Digital Age (MAR) Compulsory
- Practice Weeks: Career Planning (BSS) Compulsory
- Project Management (BSS) Compulsory
- Sales Promotion And Experiential Marketing (MAR) Compulsory
- Understanding Consumer Behaviour (MAR) Compulsory
- Account And Media Planning (MAR) Compulsory
- Design And Art Direction (MAR) Compulsory
- Digital Communications Strategy (MAR) Compulsory
- Practice Weeks: The Future You (BSS) Compulsory
- Researching Contemporary Advertising (MAR) Compulsory
- Topical Advertising Practice (MAR) Compulsory
Advertising and Marketing Communications BA (Hons)