Advertising and Marketing

MSc Advertising and Marketing

Mode: full-time

What will I learn?
It fosters the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.

With a firm grounding in general marketing principles, students will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Case studies bring theory to life, illustrating best practice and how this can be achieved through the implementation of project teams.

Modules

• Advertising and Media
• Public Relations and Organisational Communications
• Principles of Marketing Management
• Integrated Marketing Communications
• International Marketing
• Buyer Behaviour
• Professional Skills
• Research Methods
• dissertation or project