Advertising

Cam Foundation

Training

In Maidenhead

£ 130 + VAT

The best Media Planning courses

See all

See all

Description

  • Type

    Training

  • Location

    Maidenhead

  • Class hours

    30h

Provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society

Facilities

Location

Start date

Maidenhead (Berkshire)
Moor Hall, Cookham, SL6 9QH

Start date

On request

About this course

All candidates must be at least 18 years old and have achieved at least one of the following:

2 years experience in a marketing communications role
Any recognised UK degree or equivalent level 5 qualification
A relevant level 3 or above qualification (e.g. CIM Professional Certificate, CIPR Advanced Certificate in Public Relations etc)

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

Advertising

Guided learning hours
30 hours

Aims and Objectives

This unit aims to provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society. This unit also aims to ensure that knowledge and understanding of the process of advertising, advertising planning and measuring effectiveness are in place.

Assessment Methodology

Examination

Learning Outcomes

By the end of this module you will be able to -

  • Explain the role and structure of advertising in the marketing mix, the communications mix and society
  • Explain the structure of the advertising industry and be able to identify the relationships between the advertiser, advertising agencies, suppliers (e.g. research, production) and media owners
  • Set appropriate advertising objectives, strategies and budgets
  • Understand how to plan strategies for creative and media execution
  • Describe the controls on advertising; social acceptability, legal controls & voluntary constraints, and be able to apply them to given advertisements
  • Select appropriate methods for measuring the effectiveness of advertising

Additional information

Payment options: Package options 2 year standard package (UK): £590 2 years' membership All 5 assessments (one sitting for each module) 2 year standard package (International): £520 2 years' membership All 5 assessments (one sitting for each module) 2 year deluxe package (UK): £805 2 years' membership All 5 assessments (one sitting for each module) All core text books (including postage) 2 year deluxe package (International): £820 2 years' membership All 5 assessments (one sitting for each module) All core text books (including postage)

See related categories

Advertising

£ 130 + VAT

The best Media Planning courses

See all

See all