Advertising Design

BA (Hons) Advertising Design
Mode: full-time

Designers and advertisers need to understand marketing issues if they are to develop design solutions that communicate with their target audience. It is vital that students develop the transferable skills needed to work effectively in creative advertising teams, solve communication design problems and, perhaps most importantly, communicate their ideas with a good understanding of markets and branding.

The course integrates marketing and advertising theory with design practice – an approach that gives graduates a diverse portfolio of skills that will open up career choices within design and marketing management.

The course is a balanced combination between practical and theoretical aspects of design and marketing communications, founded on the development of practical skills in graphic design, illustration and new media and an appreciation of marketing and business.

Designers and advertisers need to understand marketing issues in order to develop design solutions that will communicate effectively with their target audience and motivate them.

In Advertising Design, it is not enough to know one area of the subject: it is vital that students have good transferable skills in order to work effectively in a team, plan activities, solve problems efficiently and perhaps most importantly, present their ideas visually.

The defining feature of this course is the way in which it integrates marketing/advertising theory with design practice.

This cross-disciplinary approach gives graduates a diverse portfolio of skills, which enhances their career choices within design, management and marketing management.

Our membership of the D&AD college network provides students with live industry-linked projects, networks and contacts. This course provides graduates with a highly competitive, creative expertise.

The course takes full advantage of the interdisciplinary philosophy of both departments and the variety of expertise available to the students. It combines creative expertise from Graphic Design and Illustration with Advertising, Direct Marketing, Public Relations and marketing promotion theories.

Its aim is to produce an approach to Advertising Design that is innovative and provides transferable skills that can be applied across a range of sectors in the creative industries.

Areas of study include:

• Graphic Design
• Principles of Marketing and PR
• Understanding Consumers
• Brand Management
• Advertising Theory and Practice
• Direct Marketing

Why choose this course?

• Focuses on fostering personal creative development
• Opportunities to use cutting-edge techniques in areas such as design for mobile and new communication technologies, motion graphics, digital and hand-drawn animation
• Strong emphasis on design that is environmentally and ecologically aware
• Staffed by practising artists, designers and guest lecturers who regularly publish and exhibit their work and have practical experience of working on a wide range of industrial and public projects
• Career Opportunities

Graduate opportunities include work in a wide range of sectors and industries.

Assessment

Assessment emanates naturally from the teaching and learning of the programme and students should be able to meet the demands of assessment in their stride. The requirements for assessment range through the types listed below.

• Practical Projects are a key learning and assessment tool within the programme and formative and summative assessments of practical assignments are seen as an important method of ensuring students' understanding and progress.
• Continuous assessment is a feature of the programme and although there are no end-point examinations, formative assessment is carried out in relation to all the assignments that are an integral part of the programme. An accumulation of the work that is done in response to assignments is assessed summatively at the end of each module.
• Examinations

Special entry requirements

Applicants will be invited to an interview and are expected to bring with them a portfolio of work that will provide the basis for discussion at the interview.