Advertising (Level 3)
Course
Distance
Description
-
Type
Course
-
Methodology
Distance Learning
-
Class hours
240h
-
Duration
12 Months
This course consists of 12 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments.
This Level 3 Diploma will provide a firm grounding and comprehensive understanding of advertising and the media in a business context. The course will appeal to existing advertising practitioners wishing to enhance existing skills, to those students wishing to develop a career in advertising and for those wishing a foundation course for graduate studies in Advertising or media.
Important information
Price for Emagister users: We are offering students a 20% discount this month if you enrol online and pay in full.
Facilities
Location
Start date
Start date
About this course
Key Topics
The Level 3 Advertising course is divided into twelve comprehensive units:
Unit 1: Advertising Business Practice
Unit 2: Copywriting
Unit 3: Graphic Design and Production
Unit 4: Art Direction
Unit 5: Television Commercials
Unit 6: Radio Commercials
Unit 7: Public Relations
Unit 8: Media Planning and Evaluation
Unit 9: Media Presentations
Unit 10: Media Law
Unit 11: Marketing and Consumer Behaviour
Unit 12 - Part 1: Computer Layout and Design
Unit 12 - Part 2: Internet Design and Copy
All Students must be 16 years of age or above. The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Advertising and would like to take part in a highly rewarding home study course. We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum.
Level 3 Diploma in Advertising
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 16 years
Subjects
- IT
- Advertising
- Copywriting
Teachers and trainers (1)
Support Advisor
Support Advisor
Course programme
Advertising Level 3 Diploma
The Level 3 Advertising course is divided into twelve comprehensive units:
Unit 1: Advertising Business Practice
The first unit provides an overview of the business roles of advertising. Topics include: Advertising within the marketing mix; results of advertising; client/agency relationships; media/agency relationships; how advertising agencies are conducted and organised; influences on advertising costs; agency finances; developing, planning and spending on a campaign; client briefings; presentation skills; strategic planning in an agency.
Unit 2: Copywriting
This unit will look at copywriting skills for the print media. Topics included within this module are: role of the copywriter in an advertising agency; the creative brief; the idea of a strategy; the idea of creativity; stopping power; what makes a good poster; writing readable and effective copy; preparing a portfolio.
Unit 3: Graphic Design and Production
In this section students will cover illustration and graphic design plus the methods and techniques used in print reproduction. Topic areas include: principles of visual communication; type and rendering in black and white; space, cropping; processes of print production; finished art and bromide production; artwork preparation; typography as design; logo design and corporate identity; finished art for printing; brochure design; personal stationery; small space ads; artwork/client presentation; preparing a portfolio.
Unit 4: Art Direction
This unit looks at the practical subject on the role of art direction in the print media and television industry. Topics include: art direction in print media; visual techniques for illustration; packaging; television commercials; posters and point of sale design; brochures and direct mail; new business presentations.
Unit 5: Television Commercials
The use of television is one of the most expensive ways of advertising placing great emphasis on getting it right first time as many businesses cannot afford to make a mistake and miss out on the ir shot of hitting a huge audience. Students will widen their knowledge in the practical subject of concept, design and production of television commercials.
Topics include: objectives of television commercials; types of television commercials; agency briefs; creation of a commercial; storyboard presentation; writing for television; art direction for television; casting; budgeting; pre-production, production and post-production.
Unit 6: Radio Commercials
This module focuses on radio commercials and the process from concept through production to the finished piece. Topics include: types of radio commercials; writing copy for radio; use of music and sound effects; recording equipment and techniques; MCA code; writing and recording promotional spots; recording students' own commercials with talent.
Unit 7: Public Relations
In this section students have the opportunity to explore the area of PR and discover the skills required to progress in the field of PR and how it complements other areas of Advertising. Topics include: PR agents and campaigns; PR, advertising and sales promotion; publicity; media conferences; brochures and newsletters.
Unit 8: Media Planning and Evaluation
The principles and objectives behind media space and time buying are examined within this unit. Topics include: agencies types; interpreting the media brief; target audiences; selection of media; planning, timing and budgeting; newspaper and magazine buying and planning; radio buying and planning; television buying and planning; direct marketing; computer analysis of media plan; presentation of media plan.
Unit 9: Media Presentations
This unit teaches students how to prepare, structure and deliver speeches and presentations that is an invaluable skill in the world of Advertising. In doing so they develop skills for communicating with clarity and confidence helping to boost interpersonal skills which can be of use in all jobs. Areas of presentation covered are: public speaking; handling television media interviews; pitching ideas and products to potential clients.
Unit 10: Media Law
As with all areas of business there are stringent guidelines that must be adhered to. Students will study the essential law for professionals working in advertising in the print and electronic media to ensure they are fully aware of the boundaries that they face and could potentially cause disruptions to an advertising campaign. Areas covered include: common law and statute law; Trade Practices Commission; consumer protection legislation; misleading and deceptive practices; broadcast law and regulation; advertising self-regulating bodies; patents, brand names and trademarks; copyright; defamation; disparaging copy; accreditation and agency ethics; therapeutic and restricted-sale products.
Unit 11: Marketing and Consumer Behaviour
Marketers are always looking at the way in which consumers behave to understand how a market operates in order to best capture the target audience. This section provides an overview of the concept of marketing, the motivations and behaviour of consumers and the place of advertising within a marketing strategy. Topics covered in this unit include: marketing concepts and management; segmenting the market; buyer behaviour; marketing planning; marketing within an agency; marketing decision making; market research; marketing systems; creativity in marketing; planning the marketing and advertising program; product life cycle; product policy decisions; new product decisions; price decisions; distribution decisions; promotional and advertising budgets.
Unit 12 - Part 1: Computer Layout and Design
In this unit students are provided with a hands-on experience to develop competence in the principal computer-based design, layout and typographic system used in the advertising industry, Quark Xpress. Topic areas covered include: planning a document, working with electronic text, graphic and picture files; laying out documents; selecting and designing type faces; drawing on the computer; importing and manipulating illustrations.
Unit 12 - Part 2: Internet Design and Copy
The introduction of the internet presented businesses with a whole new way of doing business, and it is the job of people working in Advertising to captivate new customers through online advertising mediums by producing sites that are effective and easy to navigate around. This area covers website design and production, including the design and layout of online material, development and editing online copy, communication of ideas through graphics and text and issues in navigating and searching the Internet. Topics include: marketing on the internet; web browsers, hyperlinks and searches; web site development; corporate websites; interactive copy; online advertising.
COURSE ASSESSMENT
When you have completed the programme, your tutor needs to verify that you have worked through all parts of any Workbooks, Activities and Exercises successfully.
100% of the final mark is made up of an online multiple choice exam.
Upon verification of the activities, exercises and assignments, you will be awarded your diploma by ABC Awards as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme.
COURSE FEES
Our aim is to provide you with the best deal available, therefore any registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Level 3 Diploma in Advertising home study course is £581.25, though for a limited time we are offering you the opportunity to pay only £465 which is a 20% discount if you enrol online and pay in full.
You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £116.25 and then 4 equal payments of £116.25 per month. The first instalment is paid about a month after you receive your course.
Online Version : £465
Online & Paper Version : £530
Additional information
Advertising (Level 3)