Applied Communication MA

" Applied Communication MA

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— Coventry University (@covcampus) September 26, 2012 OVERVIEW

Communication remains one of the most common and widely used buzzwords. However, the term and its associated academic discipline of (media and) communication studies often hides a great variety of questions and conceptual approaches.

Applied Communication MA takes these variety of positions as its starting point and focuses predominantly on the use of communication, communicative practices and communication policies.

The course is taught by a team of enthusiastic specialists in the field of communication studies. Staff will provide an introduction to theoretical perspectives and debates in a friendly and stimulating setting and you will be encouraged to make practical, critical and creative use of digital media (e.g. blogging, video, imaging, etc.) as part of your assignments.

PLEASE NOTE: when making your application please select Communication, Culture and Media MA and then state clearly your chosen routeway (specialism) within the personal statement (e.g. Applied Communication MA).

When you select Apply for this Course you will be taken via the application route page.

WHY CHOOSE THIS COURSE?

The MA in Applied Communication looks in particular at practices and policies in PR, journalism, public, corporate and political communication and new media technologies.

By choosing specialist modules and undertaking a research project, you will develop a critical, and theoretically and historically informed understanding of these questions and contexts.

You will engage with cutting-edge ideas, rigorous methods and established and new theoretical frameworks. Through this approach an expertise is developed in the analysis of a variety of media texts and artefacts and their communication practices and policies.

There are opportunities to explore contested issues in depth through seminars, to participate in open forum discussions, and to explore particular interests leading to guided research and a substantial, supervised MA research project.

WHAT WILL I LEARN?

Modules studied include:

• Research in Communication, Culture and Media;
• Approaches to Communication, Culture and Media;
• Applied Communication.

Four Option Modules to be selected, including:

• Information Societies;
• Media Audiences;
• Communication, Culture and Media.

Industries:

• Film Theory and Global Context;
• Identity and Cultural Difference;
• Journalism Themes and Issues;
• Public Relations and Information Management;
• Material Cultures;
• MA Research Project.

This course will attract those seeking, or enhancing, careers in professional communication, PR, corporate and political communication. It is also attractive to students interested in the analysis of professional communication and to those entering further academic study from a professional perspective.

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