Applied Creativity (Marketing Communications)

Course Details Integral to our courses is the belief that people improve their professional practice by taking time out to reflect on and reassess what they currently do in the workplace and by sharing their real life experiences with the other like-minded professionals. As a result each course is unique and geared to the experiences of the individuals that are participating, which may result in the course content altering slightly from course to course. This short course will examine topics such as: The history of creativity Theories and conceptions of creativity Traditional subject areas such as strategy, change management and leadership within the context of creative excellence Creative cultures and cultural strategy Idea generation – frameworks and methodologies Innovation Decision interfaces: context and frame (Re)positioning and (re)framing Behavioural economics Choice architecture Trend analysis Value optimisation (‘the path to purchase’) Experiential and sensory communications The concept of ‘cool’. Programme Specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. View the programme specification for Build Your Own MA (BYOMA) - Media Short Course Framework. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.