Art Direction For Fashion (Online)

The fashion industry needs compelling images to build brands, tell stories, make emotional connections, and most importantly, to sell. This course is a fast-paced and practical introduction to Art Direction for fashion, led by a leading creative art director. You will discover how to plan and execute your art direction project to the standards demanded by todays fashion industry. You will explore the history of fashion photography right up to the work of contemporary photographers, learning how their work impacts on fashion-focused image production today, and you will get an overview of the practical skills - interpreting briefs, casting models, finding locations, working with stylists and photographers - that you need to succeed.

You will develop your own project during the course, with practical and personal guidance and feedback at every step. Your final project will be reviewed by your tutor Schelay McCarter, and if you complete your work to set timeframes and standards, you will receive a valuable endorsement from your tutor on your professional profile on LinkedIn, as well as a Central Saint Martins certificate.

Topics Include

• Visual Literacy - what is your USP as an individual image maker
• Brain storming using catwalk trends
• The business of fashion - how it really works
• Guidance of basic lay-out design for publication
• Psychology of image creation
• Jobs - where to look
• Technological trend developments
• Weekly research tasks
• The three stages of a fashion shoot plan
• Online group critiques and discussion
• The production - how to time manage - how to cost a shoot
• Reviews and feedback
• Presentation Guide - how to sell your ideas

Outcomes

By the end of the course you will have

• Developed a good understanding of the role of an Art Director in the Fashion Industry
• Learnt how to market yourself as a successful Art Director
• Knowledge of how to plan and deliver successful images that will inspire audiences and sell products
• An understanding of the practical elements of the
• Received hand-outs to form an Art directors handbook of useful data
• Personal feedback on how to progress your career
• An invitation to join the Art Direction for Fashion CSM London Facebook, which provides excellent networking opportunities
• LinkedIn endorsement from an industry professional

Who is Art Direction for Fashion (Online) for

Suitable for both beginners and more experienced students, this course is a must if you want to find out more about how to manage creative projects in the world of fashion communication. It is a great opportunity for networking and collaborating, and would be of interest to fashion brand managers, film makers, photographers, graduate students and fashion retail staff.
Please note: This course is for students aged 18 and over

Why choose a CSM Online Short Course

Our online learning short courses allow you to experience Central Saint Martins wherever you are in the world. Additionally all CSM Online Short Courses include

• Live sessions with expert
• Lesson recordings
• Practical assignments
• Personal feedback
• VLE with course content
• Forums for support
• 3 months online access
• CSM Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here