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B2B Marketing

Cambridge Marketing College

Course

In Leeds ()

Price on request

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Description

  • Type

    Course

  • Duration

    12 Months

By the end of this qualification you should be able to: Evaluate the role of the marketing planning process and implementation in a range of marketing contexts; Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives; Recommend how a marketing function should be structured to deliver competitive advantage; Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects. Suitable for: Marketers working in B2B marketing

About this course

Entry Qualifications: A degree in Business with at least 30% marketing content or a degree in any discipline and 3 years’ work experience in marketing

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Teachers and trainers (1)

Terry Nicklin

Terry Nicklin

Course Director

Course programme

This course is designed especially for marketers working in B2B marketing. It is based on the CIM Professional Diploma but adapted for the B2B Sector and comprises the 4 modules of the CIM Professional Diploma:

  • Marketing Planning Process
  • Delivering Customer Value through Marketing
  • Marketing Management
  • Project Management

Delegates have a specialist Course Director, Tony Wilson, text books, webinars and assignments which apply the mainstream theory of the CIM Diploma to the B2B world. Assessment is by work-based assignments for 3 modules and by examination for the Delivering Customer Value through Marketing module. The course usually takes 12 months to complete. Successful delegates receive both the CIM Professional Diploma and a CMC B2B Diploma.

The course is available by Distance Learning. However, if you want to have face to face tuition you can upgrade and attend taught Professional Diploma sessions:

  • Evening Classes in Cambridge
  • Executive Weekends in Cambridge, Manchester and Plymouth
  • Saturday Seminars in Bristol, Cardiff, Edinburgh, Guildford, and Nottingham

Entry Qualifications: A degree in Business with at least 30% marketing content or a degree in any discipline and 3 years’ work experience in marketing

See related categories

B2B Marketing

Price on request

The best Other Marketing courses

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