B.A. European Business

This common first year among some of our business courses provides you with a broad understanding of how business operates.

Core units in this year include:

• Business Accounting
• Quantitative Methods and Data Analysis
• Business Innovation Development Project
• Business Operations and Systems Management
• Economics for Business
• Managing People in Organisations
• Marketing Principles and Practice

Fully immerse in a foreign environment as you study at one at your chosen partner institution. What you study will depend on the syllabus offered by that particular university. However, you can expect to study topics such as:

• Marketing
• Human Resource Management
• Finance
• Computing
• Business Law
• Foreign Language

You will be taught in the language of the host country.

In your final year you get the chance to specialise in a particular area and tailor your studies to meet your needs. Also you will complete an independent study project on a topic of particular interest to you.
Core units in this year include:

• Corporate Finance (EBP)
• Independent Study (EBP)
• International Marketing Analysis and Strategy
• Operations Strategy and The Supply Chain (EBP)
• Overseas Placement (German link students only)

Options to choose from in this year include:

• Business Ethics
• Cross Cultural Awareness for Business
• Financial Statement and Data Analysis
• International Banking and Financial Management
• Project Management for EBP
• Project Management for Enterprise
• Obligatory year in industry/placement