B.A. (Hons) Film and Television Studies / Marketing

How does a Combined Honours degree work?

Teaching is organised in units that typically involve lectures, seminars and practical/tutorial work. Most units are assessed by a mixture of coursework and formal examination, although there are a number of units that are assessed by coursework only.

In each year of full-time study, you will take 120 credits, made up of a number of units which are worth 30 credits each.

In Year 1 you will take 60 credits of core units from each of your two subjects.

You will consider key critical and theoretical issues, including option units on classical Hollywood cinema and an introduction to television genres.
You will study marketing research and buyer behaviour. You will study how cultural, social and psychological factors affect consumer behaviour. These units provide a foundation for further study.

In Year 2 you can choose the balance of your two subjects:

Equal study 60 credits from each of your subjects

Major/minor study 90 credits from the major subject and 30 credits from the minor subject.

In your final year you can continue with the equal or major/minor route you have chosen in Year 2 or you can choose from the following options:

If you have chosen equal study in Year 2 you can choose major/minor study in Year 3.

If you have chosen major/minor study in Year 2, in most subject areas you can choose units completely in your major subject in Year 3. This option is callednamed route study and leads to a single subject degree. See below for a list of available named route degrees.

All final year Combined Honours students must complete a directed project, dissertation or independent study unit. If you take equal study you can choose this unit in any of the two subject areas; if you take major/minor study, you will take this unit as part of your major subject.

Depending on the degree route that you have chosen, you will examine screen representations of history and the past, using critical material from philosophy, historiography and cultural studies.
You will study marketing communications strategy and global services marketing.You will find out how to develop strategic marketing communications planning, and in particular will look at the development and application of marketing strategies in the context of public and private leisure organisations.
You will explore the international marketing environment and the impact of globalisation in business. You will also examine marketing concepts and planning and the strategic marketing planning process.