B.A. (Hons) Marketing Management

You study four, 30-credit units:

• Principles of Marketing
• The Responsible Marketer
• Marketing Communications Theory and Practice
• Digital Media and Marketing Platforms

You study four, 30-credit units:

• Consumer Behaviour and Culture
• Brand Management
• Customer Information Management

And choose one from the following option units:

• Agency Life Internships
• The Big Agency

Placement or Overseas Study Route:

Overseas Study route: Study at a university in Europe, North America, Australia or China (Hong Kong)

If you are on the full-time route, you will progress directly into Year 3.

You study four, 30-credit units:

• Strategic Marketing Management
• Research Project
• International and Global Marketing

And one option unit from the following:

• Strategic Communications and Advertising Planning
• Principles of Business Analytics
• Digital and Social Media Marketing Communications Management
• Sports Branding and Sponsorship
• Business Intelligence and Strategy
• Developing a Digital Business
• Research Project
• Work Based Learning
• Contemporary Issues in Retailing
• Strategic Operations for Business Development
• Strategic Operations and Supply Management in Retail

Placement route: A minimum of 36 weeks’ paid experience on a work placement between Year 2 and Year 3 of your studies.