B.A. (Hons) Public Relations and Marketing
Bachelor's degree
In Lancaster
Description
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Type
Bachelor's degree
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Location
Lancaster
Formerly known as Public Relations and Digital Communications Management. Developed in cooperation with practitioners from the communications industry, this course combines public relations (PR) and marketing practice with the theoretical concepts that inform good practice as well as developing your management skills.
Facilities
Location
Start date
Start date
About this course
English Language Requirements IELTS Take IELTS test 6 IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more
Reviews
Subjects
- Marketing
- Public
- Public Relations
- IT Management
- Management
- Communications
- PR
- PR training
- Credit
- Media
Course programme
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Year 1
You will study four, 30-credit units:
- Digital Media and Marketing Platforms
- Principles of Marketing
- Public Relations Theory and Practice
- The Responsible Marketer
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Year 2
You will study four, 30-credit units:
- Brand Management
- Consumer Behaviour and Culture
- PR Strategy and Campaign Planning
And one from the following option units:
- Agency Life Internship
- The Big Agency
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Year 3
Placement or Overseas Study
Placement route: A minimum of 36 weeks paid experience on a work placement between year 2 and 3 of your studies.
Overseas Study route: Study at a university in Europe, North America, Australia or China (Hong Kong)If you are on the full-time route, you will progress directly into Year 3.
Final Year
You will study four, 30-credit units:
- Digital and Social Media Marketing Communications Management
- Media Relations and PR Specialisms
- Research Project
- Strategic Marketing Management
B.A. (Hons) Public Relations and Marketing