B.A. Marketing with Psychology

The first year will introduce you to the main functions of business. You’ll also begin studying the basics of psychology which will be of relevance when you later apply them in the context of marketing.
Core units in this year include:

• Marketing Principles and Practice
• Business Operations and Systems Management
• Managing People in Organisations
• Business Accounting
• Quantitative Methods and Data Analysis

Develop your understanding of marketing and begin to tailor your degree, choosing from our range of options within the marketing, general business, or psychology disciplines.
Core units in this year include:

• Marketing Research and Planning
• Developing Marketing Communications
• Business Research and Quantitative Methods

Options to choose from in this year include:

• Digital Marketing Strategies
• Managing Product Portfolios
• Services Marketing
• Individual Difference and Psychometrics
• Social and Development Psychology
• Entrepreneurship/Entrepreneurial Finance
• a foreign language

Specialise further in the marketing or psychology subject area. You will also have a choice for your final year project from either a dissertation, work-based learning project or a business case report project.
Options to choose from in this year include:

• Advertising and Public Relations
• Business Enterprise
• Cross Cultural Awareness in Business
• Developing New Products and Managing Brands
• Global Marketing
• Managing Marketing Communications
• Professional Selling and Sales Management
• Forensic Psychology
• Health and Clinical Psychology
• Language and Communication
• a foreign language

*This course is also available as a 4 year sandwich (+ work placement)

We place a lot of emphasis on student support and we aim to provide a stimulating and academically challenging learning environment. You will encounter a range of teaching methods, from lectures, seminars and tutorials to workshops and team-based projects. The course is taught by experienced marketeers with a track record of success in business.

We ensure a balance in assessment approaches to suit differing learning styles. Here’s how we assess your work:

• individual and group coursework
• examinations
• online activities
• practical exercises
• your choice of independent research