B.Sc. Accounting and Marketing
Bachelor's degree
In Coleraine
Description
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Type
Bachelor's degree
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Location
Coleraine (Northern Ireland)
The BSc Hons Accounting and Marketing meets the needs of those wishing to pursue a career in business with an interest in Accounting and Marketing as specialist areas. The programme allows students to combine two of the principle subject areas from the business arena and to develop the skills and expertise necessary for an aspiring professional career in Accounting or Marketing. In addition it provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.
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Location
Start date
Start date
About this course
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Subjects
- Accounting MBA
- Accounting
- Marketing
- Management
- IT Management
- Skills and Training
- Financial Training
- Financial
Course programme
The BSc Hons Accounting and Marketing programme has three Accounting and three Marketing modules in each academic year. Between first and second year students will have sampled the main disciplines of Accounting, Economics Human Resource Management and Marketing.
Year 1 contains six compulsory modules of study, including an extended induction and study skills module where you are introduced to university teaching and learning methods. This module helps you to prepare for the acquisition of the personal and interpersonal skills needed to enhance career opportunity. The first year modules provide a broad knowledge of business subjects as a sound basis for further study. The modules studied in first year are: Information and Study Skills Management, Introduction to Economics, Principles of HRM, Principles of Marketing, Principles of Accounting, and Organisation and Management Studies.
In the second year students follow the Accounting modules of Management Accounting 1, Financial Accounting 2 and Project Management. The Marketing modules are Creative Thinking/Social Media, Marketing Communications and Business and Market Research.
The third year may be spent undertaking a programme of work experience, usually of 48 weeks duration. Many students undertake their placement in the USA or the Republic of Ireland. Placement provides exposure to alternative business cultures and corresponding protocols. Successful completion of the placement year leads to the award of the Diploma in Professional Practice or a Diploma in International Academic Studies. In the final year students continue with the three Accounting modules of Management Accounting 2, Financial Accounting 2 and Financial Decision Making. The three Marketing modules are Entrepreneurship and Innovation, Marketing Management and International Marketing.
Three years without placement/four years including placement year.
B.Sc. Accounting and Marketing