Business Management (Marketing) BSc (Hons) – 2020 entry
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I liked living in campus independently.
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Student Union was great and I had a great time in all, thanks for the same.
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Bachelor's degree
In Guildford
Description
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Type
Bachelor's degree
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Location
Guildford
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Duration
3 Years
Specifically designed to offer an exciting and challenging course for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field.
Our BSc Business Management (Marketing) course offers a variety of innovative modules where you’ll have the opportunity to study both the latest academic research and industry trends in this dynamic field.
You’ll gain an overall view of marketing and explore psychological elements such as consumer behaviour, with the option to develop your creative skills through topics like marketing communications and international fashion marketing.
Facilities
Location
Start date
Start date
About this course
At Surrey Business School, we’re renowned for our excellent research, dynamic learning environment and strong links with industry.
Our business management degree courses give you the opportunity to explore how organisations of all sizes start, run and thrive.
By combining this core knowledge with specific expertise in marketing on our BSc Business Management (Marketing) pathway, you’ll explore marketing analytics, marketing in the digital environment and market research, as well as addressing important areas such as marketing strategy.
A Professional Training placement provides you with the opportunity to develop your professional, academic and personal potential, equipping you to be adaptable, resilient, globally minded, confident, entrepreneurial and digitally savvy in the workplace. These qualities are widely recognised by employers and many of our students are offered employment on graduation by their placement provider.
The Professional Training placement year gives our students an insight into their subject and career potential, and early access to professional experience. It can be invaluable in developing work-based skills and helping them secure a graduate career.
Surrey Business School has an excellent track record of graduate employment. Graduates over the last few years have secured roles such as:
Marketing Executive, Microsoft
Business Unit Controller, Thomson Reuters
Marketing Assistant, Investment Mastery
Account Manager, Capgemini
Marketing Assistant, CBRE Group
Graduate Sales and Marketing, McLaren Automotive
Graduate Marketing Analyst, Thales UK.
BSc (Hons):
ABB
Applicants taking an A-level science subject with the Science Practical Endorsement are required to pass the practical element.
Please note: A-level General Studies and A-level Critical Thinking are not accepted.
BSc (Hons) with foundation year:
CCC
Applicants taking an A-level science subject with the Science Practical Endorsement are required to pass the practical element.
BSc (Hons) - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Reviews
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I liked living in campus independently.
← | →
-
Student Union was great and I had a great time in all, thanks for the same.
← | →
Course rating
Recommended
Centre rating
ESTELUCKY
Natalie Zervou
Subjects
- Translation
- Management
- Business and Management
- Options
- English
- Marketing
- International
- IT Management
- Skills and Training
- Entrepreneurship
- Marketing Communications
- Consumer Behaviour
- International Business
- Communications
- Fashion Marketing
Course programme
Module
- ECONOMICS, BUSINESS AND SUSTAINABILITY
- FINANCIAL ACCOUNTING
- FUNDAMENTALS OF BUSINESS MANAGEMENT
- OPERATIONS MANAGEMENT
- BUSINESS DECISION MAKING
- BUSINESS ETHICS
- MARKETING PRINCIPLES
- ORGANISATIONAL BEHAVIOUR AND ANALYSIS
Module
- FINANCE FOR BUSINESS 1
- HUMAN RESOURCE MANAGEMENT
- INTERNATIONAL BUSINESS
- INTRODUCTION TO MANAGEMENT SCIENCE
- MANAGEMENT INFORMATION SYSTEMS
- MARKETING COMMUNICATIONS
- SOCIAL ENTREPRENEURSHIP AND SOCIAL ENTERPRISE
- BUSINESS LAW
- BUSINESS/ORGANISATIONAL PSYCHOLOGY
- COMPARATIVE COUNTRY STUDIES
- CONSUMER BEHAVIOUR
- EMPLOYEE RELATIONS
- ENTREPRENEURSHIP IN THE DIGITAL DOMAIN
- INTERNATIONAL FASHION MARKETING
- MANAGEMENT ACCOUNTING
- TOPICS IN INTERNATIONAL BUSINESS MANAGEMENT
- Choose two optional modules in each semester.
Module
- EMPLOYMENT LAW
- ENTREPRENEURSHIP AND INNOVATION: A BUSINESS MODEL APPROACH
- GLOBAL AND CONTEMPORARY HUMAN RESOURCE MANAGEMENT
- INTERNATIONAL BUSINESS STRATEGY
- LEADERSHIP
- RESEARCH IN MARKETING
- RETAIL BUYING AND MERCHANDISING
- SOCIAL MEDIA AND THE DIGITAL ECONOMY
- MARKETING ANALYTICS
- MARKETING IN THE DIGITAL ENVIRONMENT
- MARKETING STRATEGY
- PROJECT MANAGEMENT
- Choose one optional module in Semester 1.
Modules are assessed individually and credits are awarded for the successful completion of each one. Assessment takes place through a combination of examination and/or coursework, practical examinations and reports. Check individual module information to see full details at a module level.
Business Management (Marketing) BSc (Hons) – 2020 entry