BA/BA (Hons) Festival and Event and Marketing Management

Similar to our BA (Hons) Festival & Event Management, this route allows you to specialise in Marketing Management. Our Joint Honours course combines a sound knowledge of the dynamic field of festival and event management with marketing to add value to your career prospects. The festival and events industry needs managers with a good knowledge of marketing theory and practice, so choosing this specialist route can give you a major advantage in a competitive employment market. You’ll benefit from studying in the heart of a city rich in culture and creative industries. Events, tourism and hospitality businesses flourish here so you’ll have plenty of opportunities to gain industry experience and make contacts via an optional industry placement or live project and part-time work. You’ll also have the opportunity to study abroad through our international exchange links and you may study a European language, which will prepare you for working in an international environment. You'll develop practical event management skills as well as a broad range of management techniques that can be applied to other industries. You'll gain transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management. This course is studied full-time over four years. You'll learn by a variety of teaching methods including lectures, tutorials and independent study. There is a work placement option in Year 3. We offer tuition that is supported by highly experienced teaching staff and strong industry links. This course contributes towards professional accreditation with the Institute of Hospitality. What you study Year 1 Introduction to Hospitality, Tourism and Events Consumer Behaviour Intercultural and Organisational Management The Business of Festivals and Events Marketing 1 One option Year 2 Business and Management Challenges Event Management Conference Management Facilities Planning for Hospitality, Tourism and Events Market Research and Communication One option Year 3 Planning and Public Policy for Festival and Events Service Management International Marketing Live Project and one option, or -week supervised work experience Year 4 Leadership and Innovation for Tourism, Hospitality and Events Marketing Management in Practice International Festival and Event Environments Dissertation One option Work placement An optional -week supervised work experience period is available in trimester two of your third year. Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.