BA - Bachelor of Arts in Communication & Public Relations
Bachelor's degree
In Barcelona (Spain) and Genève (Switzerland)
Description
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Type
Bachelor's degree
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Location
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Duration
3 Years
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Start date
June
other dates -
Credits
180
Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.
Facilities
Location
Start date
Start date
Start date
About this course
Establish interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
Sharpen communication skills through real case study analysis and problem-solving approaches.
Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.
Reviews
Subjects
- Communication Training
- Public Relations
- Public
- Ethics
- Media
- Communications
- Communication Skills
- Marketing
- Business
- Accounting
Course programme
- Foundations of Business Management
- Marketing Management
- Writing Communication Skills
- Accounting I
- Microeconomics
- Elementary Calculus
- IT Software for Business
- Environmental Sustainability
- Seminars / Industrial Visits
SECOND SEMESTER
- Ethics in Business
- Oral Communication skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Seminars / Industrial Visits
BA - Bachelor of Arts in Communication & Public Relations