Marketing BA (Hons)

Course summary

• Benefit from a student-focused approach to learning.
• Learn through critical thinking, problem solving and traditional methods.
• Opportunity to be accredited by the Chartered Institute of Marketing. Develop an expert knowledge of applied marketing concepts and gain practical experience in the workplace.

You learn through:

• lectures
• seminars
• problem solving exercises
• case studies
• self managed study
• individual and group presentations Applied learningWork placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.Live projectsIn the second year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.Networking opportunitiesWe are one of the few universities in the UK to have a student chapter linked to the CIM.

This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.