BA (Hons) Business and Management

Course details On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry. Year 1 Core units Strategic Management: Develop intellectual and professional skills needed for performing strategic analysis, choosing strategies and executing these strategies with desired results. International Marketing Management: This unit aims to offer a critical and systematic view of the major perspectives, theoretical approaches, principles and activities in international marketing management, review theoretical frameworks for analysing international marketing environments and developing marketing programmes in them, and to develop your analytical skills for exploring issues raised by international market situations so you can respond to them. Organisational Leadership: You'll consider leadership, leadership versus management, power, politics and conflict and traditional and contemporary perspectives of leadership. Contextual issues are discussed, such as the impact of the global business context, gender, ethics, diversity and international and cross-cultural aspects of leadership. Option units (choose two) Strategic Marketing Management: You'll gain skills in managing key elements in marketing and the ability to think critically about marketing scenarios and use market and other information to make informed decisions. Corporate Finance: This unit recognises the dynamic and changing environment the financial manager works in, and applies key principles to the areas of decision-making. Entrepreneurship and Business Ventures: How individuals and teams can create new businesses and transform existing ones through innovative entrepreneurial activities. There's a focus on the needs of the small enterprise and the small business owner. Strategic Human Resource Management: An evaluation of the strategic role of human resource management in organisations. You'll examine strategic HRM models, the relationship between HRM and organisational performance and consider a range of HRM practices. International Management: Develop critical awareness of international management policy, practice and processes as used by multinational or transnational organisations in a dynamically globalised world. You'll increase your international awareness and competence. Managing Innovation: An opportunity to develop skills in managing innovation in the organisational environment. Innovation comes in four major contexts: operational innovation, product innovation, strategy innovation and management innovation. Understanding how to manage these is an important step in becoming an effective manager or entrepreneur in today’s business world. People Management & Development: Gain an understanding of the main issues and themes in people resourcing and development. You'll explore the relationship between resourcing and development and wider HR functions and the contribution this makes to organisation strategy and performance. Research Study: Improve your independent learning, critical thinking and reflective skills. You'll have an opportunity to effectively lead a research project and gain specialist knowledge. If English isn't your first language and you don't have IELTS 7.0 or above, you'll need to complete the unit below and one unit from the list of options above. Advanced Academic English (AAE): Combine and refine your language and study skills. This includes accessing oral and written information, note-taking, participating in seminars, learning strategies for formal assessments and using reference materials. Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year. Programme specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Download the programme specification for BA (Hons) Business & Management - Top-up. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.