BA (Hons) Business Studies with Marketing

Course details On this course you will usually be taught by a range of staff with relevant retail expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, research students. You will also benefit from regular guest lectures from industry including many of our alumni. Previous guest lectures have included the Senior Innovation Manager from Royal National Lifeboat Institution (RNLI) and the Knowledge Transfer Partnership Adviser from Innovate UK. Year 1 Our Business Studies course (with pathways) is unique in giving you the flexibility to keep your specialisation options open until your second year of study. This offers you the best of both worlds: broad-based first and second years and a specialised final year. Core units Developing Management Competencies: This unit helps you develop the self-awareness, skills, behaviours and attributes to operate confidently in an increasingly globalised and digitised business environment. Accounting & Quantitative Analysis: This unit gives you a sound foundation in the fundamentals of accounting, basic quantitative techniques and skills, and the confidence in communicating numerically as well as verbally. Introduction to Organisational Behaviour & Ethics: The unit encourages analysis of the complex web of social relationships that organisations operate within, and how these relationships might be managed. Marketing: A clear understanding of the principles and practice will develop your ability to analyse the marketing environment and specific marketing problems, create solutions to marketing problems and apply appropriate marketing techniques across a range of market sectors. Principles of Business Law: You'll utilise the main sources of law to critically evaluate the context of the legal environment in which businesses operate as well as the scope and nature of the legal relationships that exist therein. Economics for Business Studies: This unit will enable you to apply economic principles in the analysis of contemporary economic issues and develop an understanding of the operation of markets, including the interaction between related markets. Year 2 Core units Research in Business & Management: The unit provides a critical understanding of business research processes and the skills required to develop an undergraduate research project proposal, undertake research and manage all aspects of the ‘research project’. Understanding Organisations & HRM: You'll discover how to analyse organisational life and your own personal experience of behaviour in the workplace. It also introduces you to the human resource management function and its practice. Finance & Business Analysis: The aim of the unit is for you to understand a wide range of management techniques and metrics which can be used to evaluate areas of business performance. Business Simulation: The unit aims to encourage you to develop an understanding of the recruitment and selection process and various recruitment and selection techniques and strategies. Consumer Behaviour & Market Research: This unit aims to extend your understanding of marketing, providing a critical understanding of the role and application of consumer behaviour and market research within marketing and the wider organisation. Digital (Interactive) Marketing: The unit will examine and apply strategic and tactical aspects of positioning, segmenting and targeting, the marketing mix and communications principles in digital marketing environments. The unit will cover the impact of social media and new digital technologies on marketing theories and practice. Year 3 Placement: You'll complete a minimum 30-week work placement which can be carried out anywhere in the world. The placement year offers you a chance to gain experience and make contacts for the future. Year 4 Core units Project: The aim of the unit is to provide you with the opportunity to conduct a business-related project, which will be of benefit to an organisation (or society), in terms of its ability to perform effectively in the contemporary business environment. Strategic Management: This unit encourages you to develop intellectual and professional attributes needed for strategic analysis, to make appropriate choices between alternative strategies and implement them. Organisational Leadership: You'll consider the nature of leadership, leadership versus management, power, politics and conflict, and various traditional and contemporary models and perspectives of leadership. Strategic Marketing Management: This unit aims to provide you with skills in strategically managing the key elements of marketing, together with the ability to think critically about real world marketing scenarios and use market and other information to make informed decisions. International Marketing Management: The aims of this unit are to provide a critical and systematic view of the major perspectives, theoretical approaches, principles and activities in international marketing management. You will also review critically theoretical frameworks both for the analysis of international marketing environments and for the development of marketing programmes within them. Scheduled learning and teaching activities The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments. The hours below give an indication of how you can expect to spend your time during each year of this course. Year 1 – 18% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 207 hours Independent learning: 993 hours Non-assessed learning and teaching: 12 hours Year 2 – 17% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 195 hours Independent learning: 1005 hours Non-assessed learning and teaching: 9 hours Year 3 (placement year) - 1% of your time will be spent in timetabled learning & teaching activities Year 4 - 14% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 150 hours Independent learning: 1050 hours Non-assessed learning and teaching: 8 hours 48% of the course is assessed by coursework Year 1: 53% Year 2: 62% Year 3: 0% (placement year) Year 4: 77% Throughout the course you will be assessed by coursework culminating in your final year research project, but you will also undertake group work and written exams. Programme specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Download the programme specification for BA (Hons) Business Studies with Marketing. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance. All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.