BA (Hons) Business Studies with Marketing Management (Sandwich)

All businesses depend on marketing to make customers aware of their products, requiring people with good marketing skills. Choosing to study a dynamic blend of business and marketing puts you at the leading edge of the business industry. This course will provide a broad understanding of the business world, both domestically and internationally, giving you a major advantage as you seek to enter the employment market. You’ll also have the valuable opportunity to put theory into practice with a year-long industry placement. You'll develop excellent transferable skills in communication, presentation, group working and analysis. All of which will prepare you for a number of careers in business. This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and through independent study. What you study Year 1 Research and Study Skills Behavioural Studies Marketing Principles of Economics Accounting for Business One option module Year 2 Business and Management Challenges Strategic Appraisal Marketing Research in Practice International Marketing World Economy Introduction to Human Resource Management Year 3 Work-based Learning (-week placement) Year 4 Marketing Management in Practice Marketing and Society or Brand Management Leadership in a Changing Environment Business Strategy and Sustainable Development Dissertation Work placement: A compulsory approved work placement in Year 3. Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.