BA (Hons) Communication, Advertising & Public Relations

This advanced entry course develops your confidence in presenting work and ideas to your peers and professionals in the industry. You'll develop your skills to work both on your own and as part of a team, as well as gain transferable skills and a wider knowledge of the communication industry. You’ll work with real clients through our communications management consultancy. You'll also get the chance to undertake an industry work placement, giving you valuable work experience and a portfolio of work that you can use to impress potential employers. We also have excellent links with the Institute of Internal Communication (IoIC). This means that you’ll gain an industry recognised qualification as well as a degree. This is a full-time course studied over two years. You'll learn through a variety of teaching methods including lectures, tutorials, workshops, seminars, practical work and independent study. What you study This course recruits directly into year three (SCQF level 9) from HND and foundation degrees, or international equivalents, in related disciplines. Year 3 Communication Management Advertising Theory & Practice Online Communication Public Relations Theory & Practice One option from: Work Placement Critical Debates in Communication Theory Event Management Starting a New Business International Communication Visual Communication Year 4 Dissertation Professional Project in Advertising Management Professional Project in PR Management One option from: Linguistics International & Intercultural Communication Audiences & Reception Branding Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.