BA (Hons) Design for Art Direction

Bachelor's degree

In London

£ 9,250 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

Applications closed 2017/18Applications for 2017/18 entry to this course have now closed.BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction.ABOUT THIS COURSELearn a range of skills associated with being a practice-based designer and develop your creative vision. Gain the ability to direct other practitioners in realising that vision, in whatever medium and outcome, are relevant to the solution.Throughout the course, you will gain expertise in the practical aspects of graphic design, related to the communication of concepts. The course will focus on the role of the Art Director and/or a Creative Director and how to develop and realise ideas through leadership, management and the commissioning of individuals or teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative industries. OPEN DAYSThe next Open Day for this course will be held on:Saturday 18 NovemberSaturday 9 DecemberBook your place now!STUDENT FILMS AND PROFILESWATCH: Analog+Automatic is a collaborative film and set design project between students Louisiane Trotobas and Pixie Tan pitching to London-based stationery store Present & Correct.STUDENT PROFILESEdoardo Buttinelli – StudentSarah Armstrong Wilson — StudentMarie Alberto — StudentJam (James) Steward — StudentLATEST NEWSCourse Snapshot // BA (Hons) Design for Art DirectionDiploma in Professional Studies opportunity now available to students studying on 6 of LCC’s undergraduate design coursesInterview // BA (Hons) Graphic Branding and Identity and BA (Hons) Design for Art DirectionView all news

Facilities

Location

Start date

London
See map
Elephant and Castle

Start date

On request

About this course

ENTRY REQUIREMENTSHOME/EU/INTERNATIONALThe course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.The standard minimum entry requirements are:64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent . (A-level subjects studied may include: English; History; Media; Business;...

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Subjects

  • Leadership
  • Design
  • Art Direction
  • Materials
  • Art
  • International
  • Project
  • Industry
  • Communication Training
  • Media
  • Learning Teaching
  • Production

Course programme

Content

BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction. This course is about practice, but it also covers leadership and the management of processes.

Throughout the course you will gain expertise in the practical aspects of graphic design, related to the communication of concepts. Additionally, the course will focus on the role of the Art Director/Creative Director in developing and realising ideas through leadership, management and commissioning of individuals and teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative industries.

The College is home to excellent and extensive resources from analogue to digital, all of which help you to gain a wide range of skills relevant to the subject and profession.

Distinctive Features

The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you:

  • This exciting new course builds on the College’s considerable expertise in the area of design and media, which form essential aspects of art direction. You will be introduced to a broad range of design skills and media which will enable you to confidently communicate your concepts and ideas to specialist practitioners.
  • The acquisition of new and consolidation of existing design skills will be seen in the context of theory and management skills associated with the leadership and management of others.
  • Learning and teaching will be undertaken in a variety of different contexts including, workshops, studio practice, lectures and seminars.
  • Given our central location in a leading design capital and our considerable professional contacts, BA (Hons) Design for Art Direction will offer ample opportunities for collaborative working with leading practitioners on live projects which prepare you for progression into industry or continuing education.

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Course DatesAutumn term:

Monday 24 September – Friday 7 December 2018

Spring term:

Monday 7 January – Friday 15 March 2019

Summer term:

Monday 15 April – Friday 21 June 2019

Course units

In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year. Your degree classification is determined by the relative level of grades attained in the third year.

Year 1

Units summary:

  • Introduction to Design for Art Direction (20 credits)
  • Design Principles (40 credits)
  • Media Exploration (20 credits)
  • Locating Practice: Design for Art Direction (20 credits)
  • Contextual and Theoretical Studies 1 (20 credits)
Year 2

Units summary:

  • Design Production (40 credits)
  • Collaborative Project (20 credits)
  • Art Direction (20 credits)
  • Managing Design (20 credits)
  • Contextual and Theoretical Studies 2 (20 credits)
Diploma in Professional Studies

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.

Year 3

There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self Initiated Project (Route B).

Units summary:

  • Industry Practice: Routes A and B (20 credits)
  • Self Initiated Project: Route B (20 credits)
  • Contextual and Theoretical Studies 3: Route A (40 credits)
  • Contextual and Theoretical Studies 3: Route B (20 credits)
  • Major Project Studio: Routes A and B (60 credits)
Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.

Programme specification

BA (Hons) Design for Art Direction Programme Specification 2017/18 (PDF-115KB)

Staff Course Leader

Tara Langford

Lecturer

Adam Gibbons

Contextual and Theoretical Studies Coordinators

Dr. Mark Ingham, Dr. Ian Horton

BA (Hons) Design for Art Direction

£ 9,250 VAT inc.