BA (Hons) Fashion Branding and Marketing with Foundation Year

Bachelor's degree

In City of London

£ 9,000 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    City of london

  • Duration

    4 Years

Course summary
Overview
Do you want to kick-start your fashion career?
This dynamic course offers you the chance to explore the specialist fields of brand design, strategy and marketing in relation to fashion, preparing you for a successful career in the global fashion industry.
Why choose this course?
You will develop an understanding of fashion design, branding and product development with a focus on strategic fashion-based marketing. You will explore gaps and opportunities for fashion start-ups, giving your degree an entrepreneurial edge.
At the end of this course you will have a full understanding of how the fashion industry communicates with its audience to inform, inspire, and engage. This gives your qualification a vocational focus in this highly competitive market.
This is a vocationally-focused course, with many chances to enhance your career, including a work placement and collaborative opportunities.
Career and study progression
Your degree can take you anywhere. Although this degree focuses on marketing and branding in a fashion context, the skills can be transferred to many roles in the business world such as PR or advertising.
You may also wish to undertake postgraduate study to specialise in a subject you’ve already studied, or to explore something new.
For more details please see the Career and study progression section.
Other options available for BA (Hons) Fashion Branding and Marketing with Foundation Year
Full time - September 2017, Ealing site

Facilities

Location

Start date

City of London (London)
See map
St Mary's Rd, W5 5RF

Start date

On request

About this course

Entry requirements
We encourage students with a varied and diverse background to apply as well as subjects that range from A Levels/BTEC, including any business, design, media, fashion related subject, plus GCSE English and Maths at C grade or above.
180 UCAS points
We welcome applications from mature students, or students with relevant work experience. If you have no formal qualifications we will consider you on an individual basis.
International students need to meet our English language requirement at either IELTS at 6.0 or above and a minimum of 5.5 for each of the 4 individual...

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Subjects

  • Market
  • Design
  • Marketing
  • Branding
  • Product Development
  • Fashion Marketing
  • Global
  • Advertising
  • Project
  • Communications
  • Industry
  • Media

Course programme

Course detail
During the course you will cover fashion fundamentals as well as developing an appreciation of fashion marketing in a wider context. We will examine topics such as:
fashion brand management
fashion marketing
fashion retail
fashion consumers
trends
design
ethics
social marketing
corporate social responsibility.
The course will develop your understanding of marketing strategies for all types of retailers, from value high street to the luxury sector. You will also take an in-depth look at fashion brand architecture in the industry. This will guide you through to specialisms such as:
market research
consumer behaviour
creative strategic marketing communications
digital marketing media
brand management and luxury branding
researching current trends in global international markets
exploring fashion marketing communications utilising current creative media
developing a strong eye for contemporary and future fashion trends.
The practical opportunities include:
practical industry linked briefs to help you understand digital fashion, and how technology and fashion brands interact.
a work placement, where you will choose to work for a company or to work freelance, helping you develop enterprise skills.
collaboration opportunities with Film and Media, Photography and Advertising and Public Relations students to help you develop fashion styling, advertising and blogging images. This will give you insight into digital campaigns and how this works through integrated, mobile and social media.
visiting a fashion and textiles trade show at Premier Vision.
Foundation Year
Personalised Learning
Academic Performance
Contextual Studies in Media and Design
Creative Research in Media and Design
Creative Sectors
Foundation Major Project.
Year two
In the first year you will gain knowledge and skills relevant to the fashion industry. You will also learn systematic methods involved in product development. These are the foundations that will help you progress in the course.

Modules include:
Fashion Forecasting and Contemporary Culture
Fashion Buying Concept to consumer
Consumer Behaviour & Trends
Introduction to Fashion Branding and Marketing
Fashion Business Start-ups.
Year three
In the second year you will develop fashion branding and marketing skills by working on an industry-focused project and engaging in work experience.
You will also enhance your computer-aided design skills to develop appealing and effective visual communications including marketing materials.

Modules include:
Creative Fashion Marketing
Digital Fashion Creativity
Internship or Industry mentored Project
Fashion Product & Visual Merchandising
Entrepreneurship and Career Development.
Year four
In the third and final year you will expand your knowledge to encompass the impact of branding and marketing on the fashion industry.
You will also research a particular area of interest in depth, from both theoretical and practical perspectives.

Modules include:
Luxury Fashion Concept
External Pitch & Presentation
Research Planning
Entrepreneurship Portfolio
Major-negotiated Project.

BA (Hons) Fashion Branding and Marketing with Foundation Year

£ 9,000 + VAT