BA (Hons) Marketing
Bachelor's degree
In Nottingham
Description
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Type
Bachelor's degree
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Location
Nottingham
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Duration
3 Years
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Start date
Different dates available
With thousands of businesses competing on a daily basis, Marketing is quickly becoming a critical management function standing businesses out to place them in front of the consumers mind and gaining market dominance.
Marketing is a fun, dynamic, competitive and creative environment to work in. Our Marketing course is designed to meet the needs of fast-paced marketing careers across all organisational sectors, and will ensure that your skills are right up to date when you enter the job market.
You will take specialist modules in key areas such as buyer behaviours, communications, digital, strategy and innovation, which you can implement during your two week compulsory industry placement at the end of your first year.
Accredited by the Chartered Institute of Marketing and the Marketing Research Society, it will give you the opportunity to graduate with additional professional qualifications alongside your degree, ensuring that you have the skills and knowledge to make an immediate impact on any organisation.
During your second year you have a variety of unique opportunities to get involved in such as studying abroad, enterprise project, community project, internship or simply continue with your studies. The course can be studied over three years full-time or four years with a placement.
This modern and practical course has been designed to give you the best possible preparation for a career in marketing.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Communications
Teachers and trainers (1)
Seamus Allison
Course Leader
Course programme
Year One
- Fundamentals of Marketing
- The Marketing Environment
- Business Information Systems and Quantitative Methods for Marketing
- Accounting and Finance for Managers
- Foundations of Managing and Organising
- Enterprise and Business Development
Year Two
First six months
All students will study core modules:
- Research for Marketing
- Buyer Behaviour
- Integrated Marketing Communications.
Second six months
Full-time students choose one from:
- Study abroad
- Enterprise project
- Community project
- Internship
- Taught modules (see below)
Students that have selected taught modules above will study:
- Managing in Marketing
- Delivering Customer Value
Plus one optional module from:
- Digital Essentials
- Exploring Strategy and Innovation
Final year
- Future Marketing
- New Media Marketing
- Strategic Marketing and Brand Management
- Research Project
- Leadership and Employability
One optional module from:
- Digital Marketing Planning
- Managing Creativity, Design and Innovation.
BA (Hons) Marketing