BA (Hons) Marketing Management - Full-time
Bachelor's degree
In Lincoln
Description
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Type
Bachelor's degree
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Location
Lincoln
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Duration
3 Years
As businesses strive for success in increasingly competitive markets, the power of effective marketing is becoming ever more important.
The programme is accredited by the Chartered Institute of Marketing and places an emphasis on the practical application of skills. There are opportunities to think and work as a consultant on live briefs from real businesses.
Facilities
Location
Start date
Start date
About this course
The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme.
Marketing is a broad discipline. It opens a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant, and project manager. Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, L'Oreal, IBM, Interflora, Boots, Network Rail, and Unilever.
United Kingdom
GCE Advanced Levels: BBB
International Baccalaureate: 30 points overall
Non UK Qualifications:
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
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Subjects
- Microeconomics
- Marketing
- Marketing Management
- Advertising
- Employability
- Full Time
- Organisational Behaviour
- Business Finance
- Introduction
- Principles
- Professional
- Research Insights
Course programme
- Analysis of Business Data (Core)
- Employability and Careers (Core)
- Introduction to Advertising (Core)
- Introduction to Business Finance (Core)
- Marketing Research Insights (Core)
- Organisational Behaviour (Core)
- Principles of Marketing (Core)
- Principles of Microeconomics (Core)
- Budgeting for Business (Option)
- Buyer Behaviour (Core)
- Corporate Reputation and Public Relations (Core)
- European Integration and Business (Option)
- Finance for Business (Option)
- LIBS International Year Abroad (Option)
- Media Planning for Advertising (Option)
- Principles of Project Management (Option)
- Professional Practice (Option)
- Relational Strategies and Digital Media (Core)
- Services Marketing (Core)
- Social and Sustainability Marketing (Option)
- Strategic Marketing Planning (Core)
- Consultancy Project (Business) (Option)
- Dissertation (Business) (Option)
- Entrepreneurial Marketing (Core)
- Global Marketing Strategy (Core)
- Marketing Communications (Core)
Additional information
3-4 years
Part-time
£77.00 per credit point
International
£14,100 per level
BA (Hons) Marketing Management - Full-time