BA (Hons) Tourism ManagementBournemouth University
- Bachelor's degree
What you'll learn on the course
Tourism and Hospitality
Course details On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry. Year 1 Core units Introduction to Tourism: The significance, organisation and development of the tourism industry in modern society. Economics of Tourism: Use basic economic theories to explain how consumers and businesses make decisions in tourism industries, learn how the economy works and how to analyse economic data. Environmental Studies: See how tourists behave in and interact with natural and semi-natural environments. You'll also look at global issues such as biodiversity and conservation through case studies. Financial Reporting: Develop business skills in accountancy and analysis. Learn about financial accounting and management accounting, which will help prepare you for the demands of performance analysis and decision making in Years 2 and 4 and in the workplace. Marketing for Tourism: Learn about experiential marketing and how to use it for tourism marketing. Option units (choose one) Languages - Beginners (French/Spanish/Mandarin): Build the confidence you'll need for a range of occupational and social situations. You'll learn how to interact with people in professional and social contexts, read written materials and to express yourself in writing. Tourism, Culture & Society: The importance of ‘culture’ and ‘society’ in tourism, and cross-cultural issues in tourist-host relationships and in the workforce. You'll learn about socio-cultural differences in tourism and how these affect professional behaviour. Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year. Year 2 Core units Financial Appraisal: Get the skills you'll need to effectively plan, monitor and control finances in the tourism sector. You'll develop short and medium-term strategic decision making defined by financial criteria, along with problem-solving, numeric and analytical skills. Managing People: The challenges of managing people. You'll learn about self-marketing, the HR framework governing business operations, performance management and issued linked with the international market. You'll gain skills which will help you with the industrial work placement in Year Three. Research Methods: Learn how to prepare and interpret data for business and research projects, which will help your decision making skills. You'll develop an appreciation of the diverse nature of research. Option units (choose three) Tourism Development & Planning: The issues involved in tourism destination development, and how these may need to be addressed in future developments. Tourist Experience & Behaviour: The individual and social processes that influence human behaviour, with a focus on people as tourism consumers. You'll learn how to evaluate and apply theories to the tourism experience. Tourism Operations Management: Learn about tour operation principles, how to identify tour operators and spot the differences between them. You'll analyse the retail sector of the travel industry and learn how this is owned and organised, and look at changing distribution patterns. This will cover the impacts of e-commerce, dynamic packaging and independent sales. Languages - Intermediate (French/Spanish/Mandarin): The unit concentrates on combining the skills acquired in first year so that confidence is built to be able to use the language effectively in a range of occupational and social situations. Year 3 Placement: A (minimum) 30-week supervised work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment. You'll gain practical experience that could help you secure a management-level position immediately after graduating. There's a variety of placement opportunities, ranging from high-street catering, hotels and licensed retail outlets to leisure centres, theme parks and large scale event management. Year 4 Core units Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You'll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You'll develop a critical attitude to research methods, and the ethical issues associated with researching. Strategic Management for Tourism: You'll look beyond the creation and value transfer principles of strategic management and learn how to manage a service-based organisation in a complex and dynamic environment. You'll use and evaluate theories in a tourism industry context. Critical Issues in Tourism: Develop your understanding of how tourist businesses and destinations operate even further, and of the comparative opportunities and limits of the global tourism economy. Learn about the diversification of the ‘types’ and ‘styles’ of tourism destinations, products and experiences, and how the tourism industry and destinations respond to planned and unexpected change. You'll also look at how international investment in tourism affects host societies. Option units (choose two) Consultancy Project (Tourism): This unit will develop your skills in researching a business problem, identifying solutions and making proposals that most satisfy a corporate client’s needs and circumstances. The Consultancy Project draws upon new competencies being developed simultaneously through other final year units. Customers, Marketing Communications & Social Media: Learn how marketing communications and how they are used to influence consumer and corporate purchases. You'll evaluate the effectiveness of various marketing communication plans. e-Business: You'll analyse and evaluate the implications of changing information communication technology, in terms of how this might affect or has already affected the service sector. You'll explore the opportunities and threats technology presents to consumers, businesses and public sector organisations. Languages - Advanced (French/Spanish/Mandarin): Language skills for social and professional contact at home and overseas. It builds on your previous learning by introducing you to a range of occupational situations and strategies for effective business communication. Marketing & Corporate Communications: Learn how to identify and manage marketing communications issues in business environments, with an emphasis on service sector issues. Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities. Sport Tourism: Understand sport tourism and demands for it. You'll explore supply structures and the impacts and responses of sport and tourism providers. Visitor Attractions Management: A key component of the provision for both domestic and international visitors and includes historic, natural, man-made and contemporary attractions. This unit will explore the range of issues that influence both the development and management of visitor attractions both in the UK and other countries. This option unit aims to develop your awareness, understanding and appreciation of the principles and practices relating to the development and management of visitor attractions. Conference & Events Management: The conference and events sectors are a big part of the hospitality, leisure and tourism industries, and vital to the country’s economy. This unit will develop your understanding of the economic and operational challenges facing these industries, and important issues in day-to-day management of events and conferences. Economics of Tourism & Events: Develop your understanding of tourism and events through looking at economic principles. You'll learn how to analyse the economic choices that tourism and events businesses face, and how changes in the wider environment will affect the demand for tourism products and events. Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles. Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations. Food, Culture & Travel: Explore the complex relationships between food and culture in an international context. Look at food and culture from commercial tourism and hospitality and social and domestic perspectives. You'll analyse the socio-cultural, environmental, health, economic and political issues of food, and debate a range of topics. Hospitality Management: The hospitality industry meets the needs and expectations of businesses and leisure users through a range of service providers. This unit will develop your understanding of the hospitality industry in economic and operational terms, and you'll learn about vital features for the day-to-day management of hospitality units. Leisure, Tourism, Events & Climate Change: There's a two-way relationship between leisure, tourism, events and climate change. Leisure and tourism is weather dependent, and the industry has to adapt to the climate change while making a significant contribution to greenhouse gas emissions. This unit will explore these relationships, how the industry adapts to climate change and how it can reduce its contribution. Media, Tourism & Leisure: Media practices in leisure and tourism. You'll learn about the transnational and transcultural circulation of meanings and the powers of narrative and imagery in leisure and tourism. Retail Place & Space: Learn about places and spaces for retail and the types of consumer experiences, including leisure, recreational and tourist perspectives on service spaces. These theories come from intense studies of three key areas that have created philosophical and conceptual interests in recent decades. This covers more than the service and retail industries. Wildlife & Ecotourism: This unit draws on what you have learnt during the Environmental Studies unit in your first year. You will investigate the impact of human activities on the natural environment on a global scale. Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year. Scheduled learning and teaching activities The emphasis of this course is in guided independent learning, which helps you develop into a self-motivated learner. When not attending lectures and seminars, you will be expected to read around the subject. Your typical week’s activities will include reading books and journal articles, working on group projects, preparing presentations, conducting library research and writing your assignments. The hours below give an indication of how you can expect to spend your time during each year of this course. Year 1 – 25% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 259 hours Independent learning: 941 hours Non-assessed learning and teaching: 42 hours Year 2 – 23% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 260 hours Independent learning: 940 hours Non-assessed learning and teaching: 44 hours Year 3 (placement year) Year 4 - 15% of your time will be spent in timetabled learning & teaching activities Learning and teaching: 260 hours Independent learning: 940 hours Non-assessedlearning and teaching: 53 hours 55% of the course is assessed by coursework Year 1: 78% Year 2: 68% Year 3: 0% (placement year) Year 4: 73% Throughout the course you will be assessed by coursework culminating in your final year research project, but you will also undertake group work and written exams. Programme specification Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Download the programme specification for BA (Hons) Tourism Management. Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance. 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