Bachelor Business with Strategic Economics

You will study Foundations of Business, which introduces key concepts of management and business including strategy, finance, marketing and the management of people. You will also take accountancy courses, computing courses and an option course of your choice. If you are studying an international business programme you will study economics and an option course of your choice.

You will study Business Research Methods I: Quantitative Techniques and Career Development Planning. You can also choose from the following courses: Organisational Behaviour 2, Business Economics, Principles of Finance, Applications of Finance, Human Resource Management 2, International Business, Marketing, Management Science, Business Simulation and Entrepreneurship.

You will study Strategic Management and Business Research Methods II: Applications and Analysis. You will start to choose more specialist courses. If you are studying an international business programme you will spend your third year abroad.

You will study further specialist courses and will complete a dissertation on a topic closely linked to your programme. MA (Hons) International Business students choose some courses in international business.

Courses include:

• Behavioural Finance and Market Efficiency
• Mathematical Programming
• Risk Management
• Entrepreneurship and New Venture Creation
• Management Science and Operations Planning
• International Marketing
• International Strategic Management in Practice
• Decision-Making under Uncertainty
• Managing Employment Law
• Operations Strategy
• Quality Management
• The Entrepreneurial Manager
• The Management of Technology
• Marketing Strategy
• Services Marketing
• Brand Culture
• Economic Aspects of Competition Policy
• Applications of Human Resource Management
• New Product Development
• International Business in Emerging Markets
• Digital Marketing
• Managing Change
• Management Consulting
• Business Ethics
• Consumer Behaviour
• Entrepreneurship and New Venture Creation
• Management Science and Operations Planning
• Risk Management
• Mathematical Programming
• Decision-Making under Uncertainty
• International Strategic Management in Practice
• Managing Across Borders and Cultures
• Managing Employment Law
• Negotiation
• Operations Strategy
• Quality Management
• The Entrepreneurial Manager
• The Management of Technology
• Green and Sustainable Entrepreneurship
• Enterprise Consultancy Project
• Financial Modelling with Excel
• Brand Culture
• Applications of Human Resource Management
• The Business Response to Climate Change
• Management Consulting
• New Product Development
• International Business in Emerging Markets
• Digital Marketing
• Creativity in Theory and Practice
• Managing Change