BA (Hons) in Business Management & Marketing
Bachelor's degree
In Barcelona (Spain) and München (Germany)
Description
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Type
Bachelor's degree
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Location
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Start date
October
other dates
The Business Management & Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers. The ability to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field.
Facilities
Location
Start date
Start date
Start date
About this course
Foster a customer led approach towards all business opportunities.
Develop an orientation for informed new product/service development.
Apply innovative concepts and techniques to achieve key marketing opportunities.
Evaluate contemporary marketing theory and strategies to meet stakeholder needs
Students must be in the final year of completing or have already completed their high school (or equivalent) diploma. Students must also have an advanced level of English. If students do not meet these requirements, EU offers two preparatory foundation programs to assist students in reaching the level necessary to attend our programs. To further help students improve their academic standing, we offer the Business Bridging Program and for students who need to improve their English fluency, we offer the English Foundation Program.
Reviews
Subjects
- Business and Management
- Supply
- Marketing
- Supply Chain Management
- Consumer Behaviour
- Finance
- Supply and Chain Management
- Business
- Strategy
- Markets
- Organizations
- Prices
- Enhancing Personal Leadership
- Data Analysis Skills
- Managing Performance in Operations
Course programme
- Finance and Business Performance
- Marketing in Action
- Understanding People in Organizations
SECOND SEMESTER
- Managing Performance in Operations
- Markets, Prices and Strategy
- Enhancing Personal Leadership
THIRD SEMESTER
- Employability and Personal Development
- Data Analysis Skills (Year Through)
- Marketing Communications and Branding
FOURTH SEMESTER
- Macro-Economics for Business (Year Through)
- Creative Business Solutions
- Digital and Social Media
FIFTH SEMESTER
- Consumer Behaviour
- International Purchasing and Supply Chain Management
- Issues in Global Business & Strategic Concepts
SIXTH SEMESTER
- Improving Business Performance
- Brand Impact and Popular Culture
- Issues in Global Business & Strategic Concepts
BA (Hons) in Business Management & Marketing