Bachelor of Business (Public Relations)

Units Download course structures and unit outlines for Bachelor of Business (Public Relations)   Your degree at a glance Year 1  You will build a base of broad business knowledge through the core units, covering all areas of business from finance, accounting and economics through to marketing and global business. With generic skills in all areas, you will gain an understanding of how businesses operate within the commercial and social environment. You will begin your studies in public relations in the second semester, with an introduction to founding principles, an overview of the profession, and an insight into the future of public relations practice in contemporary organisations.  Year 2  You will build knowledge and skills in public relations techniques, learning how to write and prepare public relations tactics and tools such as media releases, social media programs, and events for real-world clients. In doing so, you will develop a portfolio of public relations materials to show potential employers. You will also build skills in public relations planning, allowing you to identify the best practices of public relations by analysing successful public relations campaigns from Australia and around the world. You will also have the opportunity to personalise your degree with the selection of a second study area.  Year 3  Acting as an internal adviser, you will explore corporate communication issues for organisations and track contemporary issues through case studies. You will also take the role of a public relations consultant, advising a real-world client on their problem or opportunity. Working in partnership with other students to form a consulting team, you will prepare a campaign plan to present to your client. Your writing skills will be further developed through your campaign portfolio. Work placements are also available to match your interests in consultancies, government, corporate settings and community groups.   Public relations major units Public relations techniques Public relations planning Issues, stakeholders and reputation Global public relations cases Public relations management Public relations campaigns Introduction to public relations Marketing and audience research Recommended complementary study areas Second major and minor options Advertising Marketing Integrated marketing communication Management Human resource management Language Additional minor option Tourism and entertainment marketing All course structures Public Relations (Full-time Semester 1 Entry) Public Relations (Full-time Semester 2 Entry) Public Relations (Part-time Semester 1 Entry) Public Relations (Part-time Semester 2 Entry) Bachelor of Business Second Major OptionsBachelor of Business Minor OptionsUniversity Wide Minor OptionsPublic Relations Unit SetsLanguage Options