Bachelor of Business (Public Relations)
Bachelor's degree
In Brisbane (Australia)
*Indicative price
Original amount in AUD:
$ 10,600
Description
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Type
Bachelor's degree
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Location
Brisbane (Australia)
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Start date
Different dates available
Details
No two days are the same in the exciting and challenging world of public relations. A public relations career can take you from publicising a new movie, to launching a social media campaign, to improving relationships with customers, to developing a government safety campaign. Public relations is critical to success in business as it helps organisations build and protect their reputation and relationships with the community, employees and other stakeholders.
Why choose this course?
Your public relations course brings the real world into the classroom. You’ll learn how to build organisational relationships, write for, and liaise with, the media, and make public relations decisions across the corporate, government, agency and not-for-profit sectors.
What’s distinctive about public relations at QUT is that the course builds two career paths: public relations in-house practitioner and public relations consultant. In the in-house practitioner path your final year at QUT develops your skills to become a public relations manager, and to be able to manage issues, respond to public opinion and work to protect reputations for real-world organisations. In the public relations consultant path, your final year at QUT involves a project where you pitch an idea to a real-world client and prepare a campaign to address their needs.
You will graduate with a portfolio of work to demonstrate your skills and potential to employers.
Real-world learning
Following an overview of public relations theory and practice you will gain writing and planning skills necessary for practice.
Third-level units provide a broad view of the strategic application of public relations, including public relations within organisations, global examples of public relations, and public relations management.
Work placement opportunities in consultancies, government, corporate settings and community groups are available. You’ll also have access to events run by professional...
Facilities
Location
Start date
Start date
About this course
Entry requirements
Guide to entry cut-offs
OP
8
Rank
84
Don't have an OP or rank?
Assumed knowledge
Before you start this course we assume you have sound knowledge in these areas:
English
We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
More about assumed knowledge
Did you get an OP 1-5?
If you receive an OP 1-5 or equivalent, you're guaranteed an offer for this course in the major offer round.
Reviews
Subjects
- Public
- Public Relations
- Government
- Marketing
- Media
- Global
- Planning
- Social Media
- Writing
Course programme
Bachelor of Business (Public Relations)
*Indicative price
Original amount in AUD:
$ 10,600