Bachelor of Media

Bachelor's degree

In Adelaide (Australia)

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Adelaide (Australia)

  • Start date

    Different dates available

*Due to course prerequisites, midyear entrants may not be able to commence a digital production major until second year.
3 years

full-time
or
part-time equiv.A Global Learning Experience is an integral component to your academic journey at The
University of Adelaide. The university is committed to offering its students the opportunity to study
overseas through a range of degrees offered via the Global Learning Office, including student
exchange, study tours, short study degrees, internships and placements. There are many exciting
opportunities in Europe, Asia, the Americas, Africa, and Oceania ranging from a few weeks to a
full academic year.

To find Global Learning opportunities available in your study area click Global Experiences.

Facilities

Location

Start date

Adelaide (Australia)
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University Of Adelaide Thebarton Campus 3/49 Holland Street, SA 5005

Start date

Different dates availableEnrolment now open

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Subjects

  • Media
  • Marketing
  • Design
  • Production
  • Industry
  • Global
  • Art
  • Imaging
  • Skills and Training
  • University
  • Project
  • International
  • IT Management
  • Writing
  • Management
  • Web
  • Full Time

Course programme

In first year, you will take core courses on the impact of new digital technologies on industry and user practices, study how internet distribution platforms are transforming the way we communicate, the role of broadcast radio and television, and creative digital story techniques.
These courses combine media history and theory with the study of professional media practices.
Advanced level core courses include media law, media research, global media, online democracy, professional practices, media and creative theory, and a range of options including a media industry placement.
The placement, which is highly recommended, allows students to gain valuable work experience and contribute toward a project for their host organisation.
The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.
If studying one of the available majors including Journalism, Marketing, Game Art, Digital Production, Photographic Imaging, Graphic Design or Computer Graphic Imaging and Visual Effects you will undertake courses in place of your upper level electives to allow for the major.
The specialist Journalism curriculum starts in the second year of study.
This follows the level I core courses shared by all Bachelor of Media students in first year.
From second year, students study journalism core courses alongside media core courses, and can choose from a wide range of journalism approved electives.
The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.
The specialist Marketing curriculum starts in the first year of study.
Students undertake the level I core courses shared by all Bachelor of Media students in first year.
From the second semester of first year, students will study marketing core courses alongside media core courses, and have a choice of Marketing Communication, International Marketing, Services Marketing, Brand Management and International Trade and Investment Policy, International Business, Management and Organisational Behaviour.
The remainder of the degree is made up of free choice electives from within the Faculty of Arts or another faculty.
Students studying the Bachelor of Media with a Media Production major will begin their major in the second semester of their first year of (full-time) study.
Out of a total of 72 units within their degree, 36 will include core media courses which are required by all Bachelor of Media students, 24 units will be their chosen Media Production major and the remainder will be made up from a wide range of elective courses.
Academic Program Rules The Calendar is a comprehensive handbook of the University's academic program rules.
Bachelor of Media Areas of Specialisation Marketing Marketing is a primary business function of any organisation and is the management process responsible for identifying customer needs and wants.
The Bachelor of Media with a Marketing major allows students to understand the role of marketing within and between organisations.
Students will gain a grounding in marketing theory, learn how to prepare marketing reports and plans, undertake a diagnostic case study, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on real world business problems.
Journalism The Bachelor of Media with a Journalism specialisation has been developed in collaboration with media and journalism industry organisations to deliver a study experience that is unique in Australia.
Students who study this program develop the practical skills required to work in a rapidly changing industry.
Writing effective news stories remains the core skill required of every journalist.
Students learn this craft and develop skills that will enable them to enter their journalistic career ready to work with a range of new media platforms used for the presentation of stories, including video, websites and social media.
 Students graduate with an understanding of how to integrate a wider range of voices in their writing and reporting, an important skill given the rapid growth in social media and user-generated content.
Graduates are prepared for the challenge of new media environments and audience demands.
Graphic Design This major enables an in-depth knowledge of commercial practices within the graphic design industry.
Students are guided through an intense studio-based program using industry standard software.
Students are taught high-level technical production and pre-press skills, enabling them to see a project through from initial concept to final publication.
Subjects covered include: design, typography, photo imaging, computing, multimedia, interface design, marketing, advertising, art history, drawing and illustration.
Photographic Imaging In this major students develop a thorough knowledge base of photographic and visual communication skills within an elected field of commercial photography.
Students work within a world-class photographic studio that includes a full cyclorama.
Students learn a range of photographic techniques for advertising, editorial, portraiture, still-life, architecture, fashion and illustration.
The major has on-location and studio components and will cover: the principles of camera operation; the use of light meters (ambient and flash) on location and in the studio; the foundations of lighting, including an introduction to studio flash, lighting types, quality and styles; and the fundamentals of design and composition.
Students enrolled in the photographic imaging specialisation are required to have access to an SLR camera with manual override capabilities.
The Centre for Creative Industries has a large range of Canon lenses and a small number of Nikon lenses that students can borrow.
Game Art This major delivers the art skills required to design and develop 3D models and textures for a variety of genres that use interactive digital technology, such as the simulation and serious games genres.
Emphasis is placed on modelling, texturing, concept development and drawing.
Students work with software such as Maya and Photoshop.
Digital Production The digital production major introduces students to digital production environments such as the graphic design and print shop, finished art and web design studio, and magazine and digital publishing industry.
Students initially gain skills in computer applications, design techniques for print and web, finished art processes and digital print.
Further study includes planning, design and construction of web sites, digital publications for tablets and other media devices, magazines and books as well as personalised print campaigns.
Computer Graphic Imaging and Visual Effects In this major students receive an introduction to the field of visual effects and 3D computer animation for television and cinema.
  Students are taught the practical and theoretical aspects of the movie and TV making process so they understand where computer generated imagery fits in to the workflow of a production   Please note: Majors are not available with double degrees Example Study Plan Indicative study plan Level 1S1 MDIA 1002 Introduction to Media: Digital Revolutions MDIA 1007 Digital Platforms ARTS 1007 The Enquiring Mind: Freedom and Media (semester 1 or 2) Elective Level I S2 MDIA 1004 Exploring TV and Radio MDIA 1006 Story/Technology: Writing Techniques Elective Level I Elective Level I Level 2S1 MDIA 2306 Media Theory Media Closed Elective Level II or III Elective Level II or III Elective Level II or III S2 MDIA 2301 Media Policy and Media Law MDIA 2302 Media Research Methods Elective Level II or III Elective Level II or III Level 3S1 MDIA 3310 Professional Practice Media Closed Elective Level II or III Elective Level II or III Elective Level II or III S2 Media Closed Elective Level II or III Media Closed Elective Level II or III Elective Level II or III Elective Level II or III Note: Specialisations are available in Journalism, Marketing and Media Production.
 Please visit the Faculty of Arts website for study plans for these pathways.
Major and Minor courses and Closed Electives Faculty of Arts courses Other Faculty Courses: University Course Planner Current students, please visit the below link for your study plan templates: http://www.
arts.
adelaide.
edu.
au/current-students/undergrad/degrees/ Assessment Essays, tutorial or workshop participation, projects, internship and research project option, exams.

Bachelor of Media

Price on request