Bachelor in Tourism Management - (BTM)

The Bachelor in Tourism Management provides a professional qualification, which may be used to prepare directly for a career in business, to gain advance entry to study for further professional qualifications or to obtain useful exemptions on a range of university business courses in the UK and elsewhere. The syllabi are regularly updated to ensure that they continue to reflect the evolving needs of contemporary business and the rapidly changing conditions within which such business operates. Such regular review ensures that graduates receive a relevant and up-to-date qualification as a foundation on which to build a successful career in their chosen specialize.

The CIM Bachelor of Tourism Management (BTM) aims to equip students for a variety of business careers and to give special advantages to those wishing to enter the travel, tourism and hospitality industries.

The BTM offers a balanced educational programme in accordance with the general philosophy of the 21st century and the dynamic field of the world’s number industry; that of tourism.
The BTM is a 3-year course programme.

Course Levels and Modules
First Year

Semester 1

EC 101: Economics
BUS 221: Business Organisation
MKT 102: Marketing Management

Semester 2

STATS 101: Statistics
BL 102: Business Law
ENG 102: Business English

Second Year

Semester 1

TTH 101: Travel and Leisure Management
TTH 102: The Travel Business
MKT 202: Marketing Practice in Hotel Catering

Semester 2

HRM 202: Human Resource Management
OB 101: Behaviour Studies
IT 202: Computers and Information Systems

Third Year

Semester 1

PR 311: Public Relations
BUS 321: Global Tourism Strategies
BUS 301: Executive Skills

Semester 2

MKT 321: Marketing Communications
TTHOM 302: Tourism Operations Management
TTH 312: Planning and Development of Tourism

Membership
All students should register with The Cyprus Institute of Marketing at Boston College of London.

Entry Requirements
Advanced Diploma
2 Years Full-Time Study in Related Area

Admission Dates
January/February
August/September

Duration: 3 Years
Study Mode: Full-Time
£5500 (Home)
£8000 (Overseas)