BBA IN HOSPITALITY MANAGEMENT WITH LUXURY BRAND MANAGEMENT
Master
In Montreux (Switzerland), Bulle (Switzerland) and City of London
Develop a career in the hospitality and luxury industries!
-
Type
Master
-
Location
-
Start date
Different dates available
If you want an exciting career with exclusive luxury brands, you need a degree that goes beyond business. You need insight and practice in creating the perfect customer experience, and this degree has it all.
Glion’s unique Luxury Brand Management specialization teaches you specific marketing and business skills to manage luxury brands, in addition to the managerial soft-skills and professionalism you gain from the hospitality management degree. This combination will make you an ideal candidate for luxury employers and give you career versatility in the growing “experience industries” of luxury, hospitality, events and leisure.
Facilities
Location
Start date
Start date
Start date
Start date
About this course
This specialization provides you with a luxury toolkit that will allow you to:
- Understand consumer behaviors, and deepen your knowledge of luxury target audiences.
- Acquire skills for luxury product development, pricing, merchandising, buying and distribution strategies.
- Define communication and media plans for luxury segments and luxury brand marketing with regards to identity and key messages.
Today the hospitality and luxury industries are increasingly
overlapping. This track is for students who have a particular interest
in luxury brands and who want to develop their marketing and
management expertise for a career in this dynamic sector.
Diploma.
Reviews
Subjects
- Management
- Brand
- Brand Management
- Luxury Brand Management
- Brand manager
- Hospitality Management
- Luxury industry
- Luxury Communication and Media Planning
- IT
- Hospitality
Course programme
During the first two years of the degree, you will learn to deliver an impeccable customer experience in the world of hospitality through hands-on, applied learning in hospitality operations, management courses, and one 6-month internship.
Luxury Industry Partnerships
These Luxury Brand Management courses are based on Glion’s experience with business partners in the luxury hospitality sector and Domus Academy’s collaboration with key players in luxury products, goods and services.
Internship in the Luxury Industry
To gain first-hand experience in a luxury company, you will complete the semester 5 internship in an international company within the luxury sector, for approximately 6 months.
Luxury Brand Management Courses
In the final year of the bachelor degree, you will take 5 luxury brand management courses. Course name changes may occur:• Marketing of Luxury Goods & Services• Luxury Consumer Behaviour• Management of a Luxury Brand• Luxury Communication and Media Planning• Designing Luxury Brand Experiences
BBA IN HOSPITALITY MANAGEMENT WITH LUXURY BRAND MANAGEMENT