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Be your own Public Relations person in Sheffield

Pink Elephant Training

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Sheffield (South Yorkshire)

Duration

1 Day

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Course objectives

Discover how to use the advantages of positive communication within your Organisation and how this ... see morecan be obtained at minimal cost. All aspects of PR and dealing with the media are covered in this fact packed workshop

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Be your own Public Relations person

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Be your own Public Relations person in Sheffield summary

Type Workshop Duration 1 Day

Method / place Contact course provider Classes in Sheffield where

Course objectives Discover how to use the advantages of positive communication within your Organisation and how this can be obtained at minimal cost. All aspects of PR and dealing with the media are covered in this fact packed workshop

Price

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the
course provider

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Be your own Public Relations person in Sheffield details

Be your own Public Relations person

Be your own PR person

One of the most effective ways of promoting a business is PR - or so it seems. It can be hugely successful, at very low cost, or highly damaging, at very high cost. However, if done right, the benefits can be as much as 3:1 over advertising.

In this workshop, we will consider how to manage the ‘public' face of the business, looking at a whole host of ways of generating publicity at either no cost or low cost and the rationale behind positive communication and how this can be achieved.

We will discover how to turn negatives into positives, selling your story via the media and after the break learning how to produce a News Release (not Press Release - we'll tell you why on the day) that creates attention

How to achieve ‘free' publicity
How to be your own PR person
What to put in a news release that grabs attention
How to lay out a news release - what to put in and what to leave out
Useful media contacts to get you started

This workshop looks at the rationale behind positive communication and how this can be achieved

How to turn negatives into positives
How to communicate successfully with the target market
PR in action - how to obtain ‘free' publicity
How to keep out of the Press
How to produce an effective News Release
How to sell your story to the right person
The pros and cons of organising an event or Press conference
How to produce a newsletter or house journal
How to harness the World Wide Web
How to produce an effective communications schedule

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Teachers/ trainers

David Watkins
trainer

David Watkins has 36 years continual experience in 'doing it' and 22 years helping others do it better. Each participant also receives a personal priority indicator prior to the course that ensures the course is tailored to their needs. David has CIM diploma in applied marketing

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Where	Sheffield, Pink Elephant Training Ltd, Step Business Centre, Wortley Road
When	Start: Ask the course provider

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Provider description

Pink Elephant Training specialises in producing and delivering a unique programme of inspirational business skill coaching aimed primarily at owner / managers and those critical to the success of the Organisation.With over 23 years experience in delivering success, we are proud of our ability to ensure both course content and delivery style are crafted to the specific needs of all participants. In fact, when course attendees ask us ‘who teaches you?’ our reply is aways the same,'you do'