Branding for 16 to 18 Year Olds

The course is taught through project-based learning where students work individually to a set design brief. Students get the opportunity to present their ideas and learn from fellow students through group exercises to help improve design and communication skills. During the course, students are expected to be visually driven with a learning-by-doing attitude.

Images will be researched, analysed, deconstructed and created anew. Brand values are defined and visual representation is found. When designing the logo students are asked to consider original imagery, colour and font. In order to present their brands students apply the logos to three-dimensional objects.

This course will provide students with a good understanding of the world of branding and logos. It enables students to process and edit visuals and communicate brand values through relevant images. Students learn how to use and understand the secret language of logos and brands in the ever-expanding visual landscape of modern culture.

Topics covered include:

• Visual research
• Branding
• Brand positioning
• Logo design
• Course taught through:
• Individual project work
• Group exercises
• Short lecture-style talks
• Workshops
• Hands-on making
• Group feedback
• One-to-one advice
• Students achieve:
• Understanding of branding and marketing
• Ability to undertake relevant visual research
• Ability to make and apply logos

Course Outcome:

• Image references
• Collages
• A logo
• Logo variations
• 3D Mock-ups

Please note: This course is for students aged 16 to 18 years old only