Branding for 16 to 18 Year Olds
Course
In London
Description
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Type
Course
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Level
Beginner
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Location
London
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Duration
1 Week
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Start date
Different dates available
Do you want to stand out from the crowd? In this one-week design course, students design a logo for themselves or subject matter of their choice. Branding and logos are evaluated and explored through extensive visual research. Basic theories of branding and marketing are introduced and put into practice trough analysing and editing images. The focus of the course is to design a logo and how to apply it to different mediums. This is a unique opportunity to create a visual identity that makes a project stand out from the crowd.
Facilities
Location
Start date
Start date
About this course
Anyone who wants to work within design and the creative industry will benefit from taking this course. The course is particularly relevant for students interested in pursuing a career in fashion, graphic or product design.
A good command of basic spoken English. Basic graphic design and layout skills would be advantageous but not a requirement. You must be over 16 and under 19 years old in order to attend this course.
Reviews
Subjects
- Set Design
- Design
- Marketing
- Branding
- Communication Skills
- Image
- Logo design
- Project
- Industry
- Communication Training
- Product Design
Course programme
Images will be researched, analysed, deconstructed and created anew. Brand values are defined and visual representation is found. When designing the logo students are asked to consider original imagery, colour and font. In order to present their brands students apply the logos to three-dimensional objects.
This course will provide students with a good understanding of the world of branding and logos. It enables students to process and edit visuals and communicate brand values through relevant images. Students learn how to use and understand the secret language of logos and brands in the ever-expanding visual landscape of modern culture.
Topics covered include:
- Visual research
- Branding
- Brand positioning
- Logo design
- Course taught through:
- Individual project work
- Group exercises
- Short lecture-style talks
- Workshops
- Hands-on making
- Group feedback
- One-to-one advice
- Students achieve:
- Understanding of branding and marketing
- Ability to undertake relevant visual research
- Ability to make and apply logos
Course Outcome:
- Image references
- Collages
- A logo
- Logo variations
- 3D Mock-ups
Please note: This course is for students aged 16 to 18 years old only
Branding for 16 to 18 Year Olds