Branding - Design Your Identity
Course
In London
Description
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Type
Course
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Location
London
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Duration
5 Weeks
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Start date
Different dates available
A strong brand identity has a huge impact on a business. Learn how to create a successful brand identity that will communicate your offer clearly to your customers and differentiate you from your competitors. Whether you're creating your own identity or launching a new product or service, this practice-based beginners course will guide you through the creative process utilising the Mac...
Facilities
Location
Start date
Start date
Reviews
Subjects
- Design
- Branding
- Perspective
- Adobe
- Illustrator
- InDesign
- Communication Training
- Media
- Mac
- Visualisation
Course programme
A strong brand identity has a huge impact on a business. Learn how to create a successful brand identity that will communicate your offer clearly to your customers and differentiate you from your competitors. Whether you're creating your own identity or launching a new product or service, this practice-based beginners course will guide you through the creative process utilising the Mac. At the end of the course you will apply your brand identity over a chosen form of print or screen based media.
Topics covered
- The course explores the key aspects of designing a brand identity for personal or commercial use.
- Researching your competitors will help you define your offer and clarify your communication before embarking on the creative process.
- Initial concepts will explore the use of type, form and colour over a range of ideas on the Mac.
- Editing and development of your selected idea will enable you to fine-tune all elements of your brand identity.
- Final application will involve the visualisation of your brand identity across relevant forms of media.
Short subject related lectures will explore branding from a historical and contemporary perspective thereby contextualising the sessions.
Working individually and in small groups will encourage a supportive environment whilst providing the opportunity for tutor/peer discussion and review.
Who should take this course?
This introductory course suits students who wish to understand the process of designing a brand identity through practical Mac based sessions.
Entry requirements: Basic Mac skills and working knowledge of either Adobe Illustrator, Photoshop or InDesign are essential.
Level: Beginners
Please note: This course is for students aged 18 and older
Branding - Design Your Identity