Branding - Design Your Identity

Course

In London

£ 545 VAT inc.

Description

  • Type

    Course

  • Location

    London

  • Duration

    5 Weeks

  • Start date

    Different dates available

A strong brand identity has a huge impact on a business. Learn how to create a successful brand identity that will communicate your offer clearly to your customers and differentiate you from your competitors. Whether you're creating your own identity or launching a new product or service, this practice-based beginners course will guide you through the creative process utilising the Mac...

Facilities

Location

Start date

London
See map
1 Granary Square

Start date

Different dates availableEnrolment now open

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Subjects

  • Design
  • Branding
  • Perspective
  • Adobe
  • Illustrator
  • InDesign
  • Communication Training
  • Media
  • Mac
  • Visualisation

Course programme

A strong brand identity has a huge impact on a business. Learn how to create a successful brand identity that will communicate your offer clearly to your customers and differentiate you from your competitors. Whether you're creating your own identity or launching a new product or service, this practice-based beginners course will guide you through the creative process utilising the Mac. At the end of the course you will apply your brand identity over a chosen form of print or screen based media.

Topics covered

  • The course explores the key aspects of designing a brand identity for personal or commercial use.
  • Researching your competitors will help you define your offer and clarify your communication before embarking on the creative process.
  • Initial concepts will explore the use of type, form and colour over a range of ideas on the Mac.
  • Editing and development of your selected idea will enable you to fine-tune all elements of your brand identity.
  • Final application will involve the visualisation of your brand identity across relevant forms of media.

Short subject related lectures will explore branding from a historical and contemporary perspective thereby contextualising the sessions.

Working individually and in small groups will encourage a supportive environment whilst providing the opportunity for tutor/peer discussion and review.

Who should take this course?

This introductory course suits students who wish to understand the process of designing a brand identity through practical Mac based sessions.

Entry requirements: Basic Mac skills and working knowledge of either Adobe Illustrator, Photoshop or InDesign are essential.

Level: Beginners

Please note: This course is for students aged 18 and older

Branding - Design Your Identity

£ 545 VAT inc.