Briefing Design / Creative Work

How to make sure you get what you want from your creatives and avoid just a ‘beauty parade’.

Why should you attend?

• To learn how to write and verbally brief designers/ creatives so that you never get any unpleasant shocks
• To understand how to evaluate the designers work and interpret it in light of your brand / communication objectives
• To appreciate the role and importance of a well crafted Creative Strategy
• To learn how to handle and negotiate with designers and creatives for the benefit of all

Key content

• How to write a successful design brief: content, style and explicit requirements
• Selecting and instructing design/creative agencies
• Evaluating and interpreting the results in light of business objectives (not just which one you like the best!)

• How to develop a creative strategy
• How to determine successful and relevant communications objectives
• Implementation – design through to finished materials, costs, timings etc
• Handling and negotiating with creatives, dealing with problems and rush-jobs

Duration

9.30am to 4.30pm